The Four Pillars of a Social Media Strategy eduWeb 2011 – San Antonio.

Slides:



Advertisements
Similar presentations
Building a Social Media Strategy Everything you need
Advertisements

Social Media and the University of Bath. 10 th September 2010.
Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.
Sarah Mueller Veridian What the # is Twitter?
Student Affairs Social Media Plans and Strategies Ed Cabellon | Director, Campus Center – Bridgewater State University #NASPAtech | October 28, 2011 |
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A
Click to edit Master subtitle style 5/25/10 Social Media and Marketing Presented By: Veronica Noone
What means for you Alisa Leonard Vice President, Marketing Strategy iCrossing.
COMMUNICATING ON THE WEB AND IN SOCIAL NETWORKS A new voice for our times (PP, 47)
Social Media Sessions Social Media - Research Alan Long Senior Account Director.
Is Social Media a Fad? Social Media Revolution Social Media Presence It’s important to be participating in social media. But, participating does not.
Social Media Marketing. Social Media Marketing / Viral Marketing.
Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations.
Web 2.0 Web 2.0 is the term given to describe a second generation of the World Wide Web (WWW) that is focused on the ability for people to collaborate.
Social Media and Marketing Contemporary Issues in Marketing 420 MKT.
+ Social Media proposal Presented by- Social Club Media 18 th July.
SOCIAL MEDIA University of Western Sydney 23 September 2013.
Technology for Nonprofits Social Media & Web 2.0 Natalia Smirnov Media Productions & Communications Coordinator University Community Collaborative of Philadelphia.
Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.
Social Networking – The Ways and Means Rosey Broderick May 2011.
Online Information Services and Social Media Social Networking.
Lecture 10 Trends and future applications. Breaking Down Social Media  Media:  the means of communication, as radio and television, newspapers, and.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
SOCIAL NETWORKS AND THEIR IMPACTS ON BRANDS Edwin Dionel Molina Vásquez.
The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.
Copyright © Cleversation LLC All rights reserved. Association for Fundraising Professionals CREATING CLEVER CONVERSATIONS.
Utilizing Social Media & Multimedia Communications.
SOCIAL MEDIA: TIPS AND TRICKS. WHAT IS SOCIAL MEDIA? social media is online media – text, photos, videos, et cetera – that is ‘social’ i.e. it encourages.
Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional.
No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011 Social Media for Events ABPCO Annual Conference 2011 Kursha Woodgate Managing.
Social Media The term Social Media refers to the use of web- based and mobile technologies to turn communication into an interactive dialogue… It introduces.
Influence of Social Media
Knowing Your Facebook From Your Flickr Dan O’ Neill – -
Social media is no longer a choice but a necessity.
Presented by Karen Porter UM School of Business Administration & ImpactOnlineMarketing.com Instagram for Business ImpactOnlineMarketing.com.
Facebook Strategies That Produce Results October 5, 2011.
How to best use it. Guidelines & Pitfalls American Conference Institute.
Social media strategy and planning MARK 490 Week 4.
Enhancing Your Group Sales Campaign Using Social Networks.
The rewards and risks of Web2.0 Q :Is this Social Media stuff Risky Business? A : No way. What could possibly go wrong?
Engagement Marketing: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.
2011 Marketing Summit: Building relationships that drive business success Copyright © 2010 Constant Contact, Inc.
SOCIAL MEDIA 101 SPREAD THE WORD + SHARE YOUR MESSAGE.
Social Media 101 An Overview of Social Media Basics.
SOCIAL MEDIA TRAINING! FOR IMAMS How to use this effectively for Propagation of Islam.
3M Corporate Marketing & Communications3M Corporate Marketing & Public Affairs Integra Workshop Kirstie Heneghan November 2012 The Potential of Social.
FaceBook…. Really?? FaceBook…. Really?? Social networking & Facebook Pam Krambeck, ESU#3
Marketing through Social Media Presented by the Monroe County Public Library.
Social Media Primer. Social Media is Great For: Building awareness and attracting new business Fostering community Providing helpful content and information.
Colleges and Social Media A challenging opportunity.
E-commerce Marketing Communication
The Power of Social Media September 20, 2011 Maple Hill Farm.
Get the Word Out: Using Facebook and Twitter for Outreach and Community Building Cliff Landis Web Services Librarian Georgia State University.
Presented by: Empower Your Business Using Social Media.
Tom Lump Lake County Fair Kara Moon Porter County Fair.
Welcome to the world of social media =jottDMuLesU
+ Welcome to PAHO/WHO Sustainable Development and Health Toolkit for the UN Global Conference RIO + 20 Welcome to PAHO/WHO Sustainable Development and.
Connect and share in real-tinme. Add a ‘follow’ Add a ‘follow’ for Customer Service in Real-time.
EXTENDING YOUR REACH WITH SOCIAL MEDIA RPIC Zone 24E PDG Tanya Wolff #Rotary.
LITA & Social Media: Using Social Software to Connect with Members Task: Determine the appropriate "social software" functionality to deploy to meet the.
A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.
Strategy Document. Road Map Total Population: 190 million (1.6% annual growth) Internet Users: 30 million (Penetration: 15%) Mobile Subscribers: 120.
13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.
5. Facebook pages for businesses 5. Page for film, Hold On Tight Facebook Help, “Pages allow real organizations, businesses, celebrities and brands to.
Aberdeen Networking Event Workshop
COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.
Facebook – Schools???.
Social Media and Marketing
Social Media and Marketing
Presentation transcript:

The Four Pillars of a Social Media Strategy eduWeb 2011 – San Antonio

Pillar #1 - Broadcasting

Where is your audience?

Ivy Tech ’ s Facebook Fans I’m going to Disney World!

Ivy Tech ’ s YouTube Channel

Ivy Tech ’ s Twitter Page

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” ~ Sun Tzu quotes (Chinese General and Author, b.500 BC)

Create a sense of community & belonging Provide excellent customer service Communicate important messages Showcase students, faculty & staff Provide a sense of what we are about Extend the Ivy Tech brand (all social networking)

Communication plan Treat it like a Helpdesk Make friends and have fun! Content Strategy

Website Widgets Getting the Word Out … Lure them with free stuff! Taglines on all communications

Where else are you broadcasting? What are your goals? Ask the Audience…

Pillar #2 - Listening

Why Listen? Protect your brand Answer questions Make connections Find your audience

Listening Tools FacePinch Twitter Mentions BoardReader BlogPulse

School Name Nickname Abbreviations President Search Terms

Tread lightly Respect privacy When to Respond

Are you using listening tools? How often do you comment? Ask the Audience…

Pillar #3 - Community Management

Community management includes: Moderation Maintenance Customer interaction Answering questions Coverage Message generation

Things you don ’ t want in a community manager:

Good Community Managers Team Player Good judgment Networking skills Friendly Brand advocate Good listening & writing skills Strong customer service skills Dependable, honest & trustworthy Natural mediator

Community Management Tools Website Document repository Knowledge base

Social Media never rests Evening and weekend coverage necessary Coverage Schedule

Moderator Guidelines When to respond Dealing with the negative When to take it offline When to delete (almost never!) How to write for social media

Who are your community managers? What are your coverage hours? Ask the Audience…

How will you measure success? Pillar #4 - Measurements/Analytics

Align social media goals with institutional strategic goals Establishing Goals

Insights Page Views User Wall Posts Post Impressions Post Feedback Post Likes Post Comments Total Likes New Likes Unlikes

Twitter Counter & TweetStats Questions & AnswersNumber of followers Number of mentionsTweet days and times

Insights Total Subscribers Total Views Most Popular Videos

Who is currently measuring social media? What are your goals? Ask the Audience…

Thank You! Michele Morrical-Hygema Follow me: michelemorrical.wordpress.com twitter.com/michelemorrical

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.