Project Proposal By:Jackie O’Dowd Saskia Swaan Joe Moore

 Aim of Project  Users & Demographics  Technology & the Age Divide  Identifying the Issues  Personas  Idea Generation  The Product/Concept  Product Research/Technical Feasibility  Inclusivity (Trojan Horse)  Conclusion  References Presentation Outline:

…is to design a product or service for a population with a capability loss, using an inclusive design. The aim of the project…

Who are the users?  Over 60’s

User Demographic: (WHO, 2012)

User Demographic: € 446,94 (shared income) 56% Income 89% €352,18 (single income) (Social payments) Chronic illness (CSO, 2012)

Computer & Internet Usage: Technology & the Age Divide 60%35% 15% yrs50-64 yrs65-74 yrs ( Cullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., 2010 )

39% Technology & the Age Divide 45% (Zickuhr K., & Smith A.,2012)

Technology & the Age Divide 95% (Zickuhr K., & Smith A.,2012)

 Negative Attitudes  Feeling too old to learn, too hard  And only 10% use phone for Internet : -preference for pay as you go -perceived as complicated and difficult -nervous using new electronic device Technology & the Age Divide (Hargreaves, G., 2011).

15%45%33% Capability Loss: HearingPoor VisionMemory Issues Age of Respondents: < 60 yrs 60 – 79 yrs

Personas: Harry Sally

Idea Generation Simple is Not the same as stupid (Hargreaves, G., 2011).

The Product/Concept:

Product Research/ Technical Feasibility O2 Joggler

Inclusivity

Conclusion Trojan horse effect Technology and the Age divide

Thank you for listening… Any questions?

References Cullen, K., Dolphin, C., Delaney, S., & Fitzpatrick, M., (2010). Survey of older people and ICTs in Ireland. Retrieved October 20, 2012, from D51B-4C6F-8DBF-B08D0191D931/37829/SurveyofOlderPeopleandICTsinIrelandResearchReportb.pdfhttp:// D51B-4C6F-8DBF-B08D0191D931/37829/SurveyofOlderPeopleandICTsinIrelandResearchReportb.pdf CSO (2012). Survey on income and living conditions (SILC). Thematic Report on the Elderly 2004, 2009 and 2010.Retrieved October 20, 2012, from Hargreaves, G. (2011). Smartphone fear factor for over 65s. Retrieved October 20, 2012, From Aging and the use of the internet (n.d). Retrieved October 20, 2012, from Ageing and the use of the internet.pdf Ageing and the use of the internet.pdf Swaan, S. (2012, November 7). ). Survey Monkey. Retrieved from WHO (2012). Are you ready? What you need to know about aging? Retrieved October 20, 2012, from Zickuhr K., & Smith A.,(2012). Digital differences. While increased internet adoption and the rise of mobile connectivity have reduced many gaps in technology access over the past decade, for some groups digital disparities still remain. Retrieved October 20, 2012, from

References (Images) Calendar [Image] (n.d.). Retrieved November 8, 2012, from Cartoon boy [Image] (n.d.). Retrieved November 8, 2012, from Chronic illness [Image] (n.d.). Retrieved November 1, 2012, from content/uploads/image/pills.jpghttp:// Family group [Image] (n.d.). Retrieved November 1, 2012, from cialty_items.jpg Family image [Image] (n.d.) Retrieved November 1, 2012, from Family member’s gif [Image] (n.d.). Retrieved November 1, 2012, from group Fear of technology [Image] (n.d.). Retrieved November 1, 2012, from Globe [Image] (n.d.). Retrieved November 8, 2012, from Globe digital divide [Image] (n.d.). Retrieved November 8, 2012, from I-Pad [Image] (n.d.). Retrieved November 8, 2012, from Hit thumb with hammer [Image] (n.d.). Retrieved November 1, 2012, from Cartoon-Man-Holding-His-Throbbing-Thumb-After- Cartoon-Man-Holding-His-Throbbing-Thumb-After- I said sit [Image] (n.d.). Retrieved November 1, 2012, from

References (Images) Lady [Image] (n.d.). Retrieved November 8, 2012, from Little lady [Image] (n.d.). Retrieved November 8, 2012, from 21/f Db4ee2D49ee2Dafd82D5ab cPREVIEW2.jpg Man in front of computer [Image] (n.d.). Retrieved November 1, 2012, from Memory loss [Image] (n.d.). Retrieved November 1, 2012, from content/uploads/2010/04/memory-loss-2.jpg Money green [Image] (n.d.) Retrieved November 1, 2012, from money-hi.png Old man w/ pipe [Image] (n.d.). Retrieved November 8, 2012, from Old man w/ tie [Image] (n.d.). Retrieved November 1, 2012, from Old woman cartoon [Image] (n.d.). Retrieved November 8, 2012, from Short sighted caterpillar [Image] (n.d.). Retrieved November 1, 2012, from content/uploads/2011/01/3D_ _Shortsighted-Caterpillar.jpg

References (Images) Smart phone [Image] (n.d.) Retrieved November 8, 2012, from Stack of coins [Image] (n.d.) Retrieved November 1, 2012, from Trojan horse [Image] (n.d.). Retrieved November 1, 2012, from cache.net/xt/ jpg?v=1&g=fs1%7C0%7CLIQ%7C64%7C414&s=1http://cache3.asset- cache.net/xt/ jpg?v=1&g=fs1%7C0%7CLIQ%7C64%7C414&s=1