Emerging Technologies Messaging: Challenges & Solutions Eddie Borges Communications Director / PIO NYS Office of Children and Family Services (OCFS)

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Presentation transcript:

Emerging Technologies Messaging: Challenges & Solutions Eddie Borges Communications Director / PIO NYS Office of Children and Family Services (OCFS)

NIELSEN US MEDIA MARKETS 1. NYC (7,433,820)* 51. Buffalo (631,120) 57. Capital District (556,750) 80. Rochester (390,580) 81. Syracuse (388,000) 93. Burlington Plattsburgh (331,320) 157. Binghamton (138,390) 169. Utica (106,280) 175. Elmira (96,090) 177. Watertown (94,960) * TV Households

Challenges Controlling Message Delivering Message

Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO)Search Engine Marketing & Optimization (SEMO)

Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube

Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 1 Bridges to HealthBridges to Health

Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 1 Bridges to Health  YouTube YouTube

Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 1: Bridges to Health  YouTube  Itunes

First Month: 10,000 hits!

Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 2: Transforming Juve nile Justice

CAVEAT Web 2.0 Tools are not to be used to replace proactive communications, but to complement them.

Challenges Solutions Controlling Message Delivering Message Search Engine Marketing & Optimization (SEMO) o Website o Wikipedia o YouTube Web 2.0 toolbox o Case Study 2: Transforming Juve nile Justice  Wikipedia  YouTube  Facebook Facebook

Why Facebook?

Web 2.0: Looking OCFS Optimize Facebook Website Redesign Further Exploit YouTube Explore Hulu Experiment with Google Wave Implement Instant Messaging & Texting Increase Agency Transparency