Marketing Ourselves Skills & Strategies to Tell Our Story How to Handle Agenda-Driven Groups 2013 Annual Professional Development Conference.

Slides:

Advertisements

Similar presentations

The Dynamics of Cross-Selling Presented by: David H. Freeman, J.D. David Freeman Consulting Group, LLC Boulder, CO

Advertisements

How bloggers can work with brands, PRs and agencies Vicki Jeffels – Digital Discussions, Vegemitevix, ParentsOnlineNewZealand.

4 Practical Steps to Social Media Success North Fulton Council PTAs Presented By: Cheryl Musial, Chief Strategy Officer.

Marketing Webinar 1 Welcome!. Crisis Preparation 2.

URBAN INSTITUTE Strategic Communications Lionel Foster.

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.

Evaluating IBP Strategies Professor Close. What is the best marketing? The one that works. The one where your target market and consumers get the message.

“Wild About Learning” Jackson Park Elementary.

“BRAND YOURSELF TO GET THE JOB” “SUSTAIN YOUR BRAND IN THE JOB” PRESENTED BY: DAVID KIMMELMAN, VP OF TALENT AVENUE100 MEDIA SOLUTIONS.

Digital Identity in the Digital Economy - Preparing the Practitioner and Client Value Proposition Sue Ellson BBus AIMM MAHRI Independent LinkedIn Specialist.

Group Work  What IEC materials do you use in the community? (type – title)  What is the target audience?  Where is it found?  Which behavior is it.

Create Award Winning Websites! A Look at the AAM Website Award Winners Presenter: Gail Perry, CPA Publisher/Editor-in-Chief AccountingWEB Sponsored by:

How to Use Internet Marketing to Grow your Company David Steele, Partner Intrada Technologies.

Top Objectives: 1.Increase web traffic and exposure 2.Become definitive authority on Coffee 3.Increase sales to coffee centric Food Service Operators 4.Engage.

Effective Social Media For Small Business. BrightZone Who we are Services we offer – Identify your best customers – Build brand awareness – Content development.

In Focus-I & R Excellence Quality, Training, & Coaching-Best Practices for I & R Contact Centers Amy Latzer Chief Operations Officer Alliance of Information.

Build Your Review Machine Putting it all Together.

. Outline 1.About LinkedIn 2.Personal Profile 3.Make Connections 4.Communicate 5.Groups 6.Pages 7.Events 8.Answers 9.Applications 10.Direct Ads.

ABOUT US WHO WE ARE WE ARE YOUR OUTSOURCED DIGITAL MARKETING DEPARTMENT We are a Full Digital Marketing Agency headquartered in London, United Kingdom.

Professional Networking Social Media. Session Overview Why online networking? Popular and useful Social Media What next?

Marketing 101. Introductions Name Community name Position What is one interesting fact about you? What do you hope to accomplish and take away from this.

1All information is copyright © SixFigureStart® 2015 Social Media & Your Job Search: A focus on LinkedIn Presented by SixFigureStart®

The market is more crowded than ever. Worse, people are more distracted than ever. To succeed, you need a platform. Source: Michael Hyatt.

Making the Case for Smart Beginning Brand  Frame  Strategize  Engage  Deliver.

3 Parts To Your Real Estate Business 1.Your sales process 2.Your support team and staff 3.Your fiscal responsibility.

How to Get More Reviews. If your Review Strategy is : Boy, I sure hope they go and give me a review. You will wait a very long time to get any benefit.

Media.* 3:45 - 5:15 *Create exciting change, and make sure everyone knows it.

1. 2 OVERVIEW First Impressions Content Purpose Design Distinction Closing.

SARE AND EXTENSION: TIPS FOR OUTREACH SSARE State Coordinator Training SSAWG, Mobile, AL Candace Pollock, PR Coordinator.

Facebook Success Strategy Working Through The Specifics.

How to Use Social Media: Digital Marketing Integration How to Use Social Media: Digital Marketing Integration AGRM Pacific District Conference October.

Developing and Writing Winning Individual, Corporate and Foundation Proposals Robin Heller, Director, Corporate and Foundation Philanthropy, BBBSA Robert.

Social Media for Credit Unions of All Sizes East Coast Marketing Conference September 25, 2015 Joe Mecca, Coastal Federal Credit

Speech and the Health Care Professional Community Maureen Cusanelli August 7, 2006.

Making NAMI a Household Name Branding and Identity Tools for Grassroots Leaders.

Presentation Presented by El Cabrel Lee Quarterly Provider Meeting February 18,

Exposing Your Brand Play a Different Numbers Game.

Content Marketing for Nonprofits WERK! Make Your Content.

Marketing and Selling to the Federal Government: A Changing Landscape November 10, 2010 Mary Kay Claus, Principal and Creative Director.

Ad Sales Strategy for Digital Networks

Best Practices for Improving International Competitiveness Managing Institutional Reputation and Putting Yourself on the Map May 17, 2014 Massachusetts.

Working with Landlords to Find Housing The Lancaster County, Pennsylvania Experience Kay Moshier McDivitt Vice President for Programs Tabor Community Services,

Marketing & Branding for Show Me the Money Day 2016 Presented by: Lisa Assenmacher Communications & Training Specialist CEDAM

MARKETING & RECRUITMENT STRATEGIES FOR SUCCESS Emily Gray October 22, 2015.

Online Personal Branding - Helping Manage Your Career Presented By: Christopher J. Bilotta Resource Development Company, Inc.

1 Presented by: Suzi Eisman Harriet Gluckman Jay Siegelaub BAS CARES How to Build Relationships to Further Our Careers.

Building Your Realtor Referral Network. Developing your Target List Ask title companies who is serious about building their business See if your local.

Communicating EWB-USA Creating A Stronger Brand. How to track me down: Jenny Starkey EWB-USA Communications Manager Direct:

Creating More Sales Opportunities Your Automated Follow Up System.

Rings of Responsibility

Digital Marketing For Small Business Today’s Topic: Social Media Marketing.

Earning More Online Jon Matthews. Content Introduction Engagement Fundraising Monitoring Examples Getting started The Secret?!

Recruiting Solutions v v Human Capital Symposium October 26, 2011 The Challenges of Hyper Growth.

Click to edit Master title style Putting It All Together Assessing the Feasibility of Your Business.

Globalization. Innovation. Graduation. Marketing Through Social Media PANC Conference Tahira Stalberte Chief Communications Officer Union County Public.

PROFESSIONALISM AND SOCIAL MEDIA Created by: Bedig Galladian.

Personal Branding. Objectives How do you see yourself? How do others see you? What is your personal brand?

Learning Targets Formative Assessments and Performance Scales How to Use Them Continually, Effortlessly, and Seamlessly Throughout Your Lessons.

Content  ABOUT US  SERVICES  CONTACT ABOUT US We take the pleasure to introduce ourselves as V3 Innovatives ( a Digital.

INNOVATIVE DIGITAL SOLUTIONS HOW WE DO BUSINESS….

Raising Funds Through Your Website November 12, 2013.

APTA M&C Workshop Feb HOW TO BE AN EXCEPTIONAL SMALL FISH IN A REALLY BIG POND.

What is Online Reputation Management?

Why do We Need a Marketing Plan?

effective and affordable ways to connect with your audience

Ellev advertising agency

Best Useful Social Media Tips For Online Reputation Presented By:- Abhinav Shashtri.

Canadian Apartment Properties Real Estate Investment Trust

Presentation transcript:

Marketing Ourselves Skills & Strategies to Tell Our Story How to Handle Agenda-Driven Groups 2013 Annual Professional Development Conference

Marketing to a Tough Crowd Members, Partners, Opponents, Challengers and the Usual Suspects Annual Professional Development Conference

Set Your Timers O 30 min: Marketing Like a Pro O 25 min: Marketing to the Tough Crowds O 20 min: The Crowd Turns Tough (Q&A)

Who is Allison Development Group? o Full Service Marketing Firm o Small Business o Brand Specialists o Digital & Traditional Players o Strategic Communicators

Who is Erica Allison? o Business Owner o Mom o Marketing Pro o Foodie + Craft Beer Enthusiast o Communicator o Runner

Who cares? O Clients O Community O Partners O Competition O Detractors O Vendors O Lenders O Family O Friends They are ALL the same. And they ALL care.

Marketing Begins With… Smart

Understanding O Who you are and what you do…BEST.

Understanding O What matters MOST to the people you serve.

Understanding O Goals Differ O Results Matter

Marketing Includes Smarter

Research & Data

Research & Data: Self Search Your Name Here…

Research & Data: Secure Search

Your Name Here… Research & Data: Google Alerts

Research & Data: Cross Channel Communication

1. Pick up phone. 2. Grab a coffee.

Marketing Means Using the Data to Drive Marketing Even Smarter

Using and Understanding Data: Google Analytics Key Words Traffic Sources Visitor Location Landing Pages

What just happened?

What do you do with the data? O Change your tune O Adjust your message O Reflect changes across all platforms

Solidify Your Brand

Hit the Message Up Front This Council is about Economic Development!

Move Quickly & Boldly

The Marketing R&D Hot List Self Reflection: Opportunities & Challenges Outside Evaluation: Opportunities & Challenges O Google Yourself - routinely O Google Alerts O Google Analytics O Cross Channel Comm O Surveys, s, Social Media O Google Others – routinely O Google Alerts O Coffee Talk O Show Up

Rinse & Repeat

Marketing to the Tough Crowds A Case Study: GroWNC

Project Overview What: O HUD Sustainable Communities Grant (2010) O Economic prosperity, quality growth, and sustainable development How: O Existing plans and strategies O Extensive public involvement >> Solutions Who: O Land of Sky O Consortium to guide and facilitate + Community to lead Where: O Western NC: Buncombe, Haywood, Henderson, Madison & Transylvania counties

Timing is Everything

Who are we talking to here? What are we saying?!?

What’s in a Brand ? Were we on target?

Or, even on the board?

Logo & Message Evaluation

STAY ON POINT. COVER YOUR BASES. Don’t ignore the elephants. When you pivot…

Brand Integrity Messaging & Talking Points Frequently Asked Questions Meeting Protocols Communication Tools Templates Graphic Standards

minding the elephants…

Brand Collateral: Consistency

Cross Channel Communication

Brand Management: Message Reinforcement

Not Just A-21 or Tea Party

Fence Jumping O Understand their motivations O Understand their language – use it O Show up O Help build a new fence O Invite them over for coffee

Put Successes Results Up Front

And Remember… O We ALL want to do business or work with people we trust and know – get to know them. O While the Goals + Motivations may differ… O The desire for Results still remains.

The Crowd Turns Results! Challenges

allisondevelopmentgroup.com