Online Marketing Solutions for Dept of Counselling & Psychology Hong Kong Shue Yan University.

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Presentation transcript:

Online Marketing Solutions for Dept of Counselling & Psychology Hong Kong Shue Yan University

Main Objectives 1. Promote the counselling program online 2. Recruit more students to study for the programs

3 Suggested Channels to promote the programs 1.Google & Yahoo Pay Per Click(PPC) Advertisement 2.Discuss & Uwants Banner Advertisement 3.Facebook Advertisement

1. Google & Yahoo PPC Advertisement

Google & Yahoo are the primary sources of info for potential candidates Most direct way to let potential candidates know the program Many people would research on Google & Yahoo Search Engine before they make any decision about further study Google & Yahoo are the largest search engine in the world PPC is a cost-effective channel to direct traffic to your website and the program details page

Placement of Ad in Google

Placement of Ad in Yahoo

2. Discuss & Uwants Banner Ad

Discuss and Uwants are some of the most popular forums in Hong Kong Potential candidates usually research on others’ comments on their interested programs Target audience in specific forum category since we can place the ad in a particular category where potential candidates are discussing their views Guaranteed 24/7 exposure to target audience

Estimated viewership and suggested placement Discuss.com.hkUwants.com.hk Ad VersionCorner Ad Duration of Ad14 days (Jan ) 14 days (Feb ) Estimated Daily Impression 8,0007,000 Total Impression112,000100,000 Let’s skip CNY to save budget – viewership should be low during that period

3. Facebook Ad

Facebook is the most viewed social media in Hong Kong Ad Version : External URL Objective : Direct traffic to your website (e.g. Master & Doctor Programs) Ad Duration: Jan 1 – Feb 25, 2014 Example

4. Budget allocation

3 promotion formats in 5 popular media Ad VersionPay Per Click Ad Corner Ad External URL Budget$5,000$8,000$5,000 $4,000 Ad Period 8 weeks ( Jan 1 - Feb 25) 8 weeks ( Jan 1 - Feb 25) 14 days (Jan ) 14 days (Feb 14-25) 8 weeks ( Jan 1 - Feb 25) Agency Handling Charge $3,000 (10% of total budget) Total budget: $30,000

Thank you Prepared by Venus LEUNG Aprilis Solutions Limited 8/F, Ginza Square, 567 Nathan Road, Mongkok M: | E: