Communication and International Marketing A.Petkoska, SEOU Gostivar Sep 2012.

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Presentation transcript:

Communication and International Marketing A.Petkoska, SEOU Gostivar Sep 2012

What makes a good communicator? Fluency in the language An extensive vocabulary Being a good listener Physical appearance A sense of humor Grammatical accuracy Not being afraid of making mistakes An awareness of body language

Internal Communication Communication- It’s much easier said than done Communication problems: High technology; information overload; common loyalties

Words to describe good and bad communicators

Dealing with Communication Breakdown Action Plan

Case Study, writing an , HCPS

International Marketing Discussing global brands, HCPS Coffee culture Noun Phrases and Compounds, collocations Brainstorming Formal Creating a global brand from a sports drink (Zumo)

Discussing global brands

Coffee culture

Starbucks

Brainstorming

Brainstorming 1

Formal Creating a global brand from a sports drink (Zumo)