 Airbus 380 vs. Boeing 787 Background Target Market Orders to Date Questions

 Airbus 380 Boeing 787

Size !!!

The B 787

The A 380 Cargo

The A 380 Passenger

Size !!!

Weight = 165

Height = 5

Wing span

Basic Statistics FeatureAirBus 380B 787 Passengers Range8,000 NM Speed680 mph Wingspan Height80 ft.56 ft. Cost$320 M$150 M Fuel Economy11 tons/hr5 tons/hr

Marketing Strategies Comfort, Hub & Spoke service (A 380) vs. Direct Flight (B 787) Fuel economy through size (A 380) vs. Design (B 787) Airport modifications OK (A 380) vs. compatible with existing airports Longer boarding/deplaning time offset by increase flight comfort (A 380)

Luxury

In flight luxury  Singapore Airlines Singapore Airlines

Market Research  “Demographic trends are changing…..Urbanization in Asia, coupled with the rise of a new middle class, a strong demand for air travel between the world’s growing mega- cities, and the airports at these cities are getting increasingly congested….”  - Philip Lawrence, Aerospace Research Centre

Market Research  “… a tremendously expensive way to address a small and shrinking market. Given the excessive weight, it can be operated profitably on only a small number of routes…”  Richard Aboulafia of the consulting Teal Group

Distribution Paradigm Hub and Spoke Point to Point

How have things fared? A-380, ~ 257 firm orders Emirates Singapore Airlines Qantas Lufthansa Air France Korean Air B-787, ~ 859 firm orders Air India All Nippon UAL Air Canada JAL Qantas

Questions?