Innovative App Workshop What's behind an app and how creativity counts Media Trust Go Mobile Conference March 2013

2 Apps for Good – in a nutshell 2012/13 6,250 students Corporate partners and funders 250 educators (in 90 schools) 250 experts volunteers

3 What is an app? A B C

4 Mobile app functions Location Services Purchase Channel Touch screen and sensors Multimedia Connect Notifications

5 What problems to solve? FamiliarFrequentSpecific IrritantExpensive Unpredictab le

6 Native vs. web - platforms Native apps (Android, iOS)  Optimal performance and speed  Full use of native functions  Cost  Platform specific  Limitations on features (e.g. in apps donations on iOS) Mobile web apps (HTML5)  Cross-platform  Fast release cycles (especially vs. iOS)  Openness of the web  Cheaper?  Performance & speed  Limitations on native functions (but this is changing…)

2010 – Course

2010 – Post-course

Early-mid 2011 Legislation change; Turned down funding

Late l.ac.uk/2011/08/22/the-london- riots-the-unemployment-link/

Early 2012

Mid-late 2012 Pixar

19