15 in 3 Communication

What is the main message you want to impart? A communication plan for 15 in 3 has been developed to inform and engage staff Who needs to know? All staff Follow up action: Answer staff questions and encourage them to utilize communication tools Share department successes with Corp. Communication By when? Following Employee Forums Jan. 20 Contact for more information: Crista Madsen

Communication Plan Objectives 1.Provide framework for a unified message across the three organizations 2.Support accomplishment of project goals 3.Inform of efforts/successes 4.Engage workforce in finding opportunities 5.Manage the rumor mill

Central Messages By taking proactive steps to eliminate waste and grow volume we are controlling our own destiny Collectively, our organizations can do more to impact the challenges before us We are leaders in our respective fields and we have a strong track record of finding opportunity in change

Changes in state funding and healthcare reform provide a good opportunity to take a closer look at our priorities We can make an difference: together and individually It is our responsibility to be good stewards of our resources Central Messages

Engaged top leadership of the three organizations Updates to 15 in 3 communication steering committee Cross-campus focus group: Equal representation from each organization How Did We Test The Message?

Very engaged Not shocked or frightened by the message; instead felt empowered to help Desire to focus on individual impact and responsibility Feel there should be a sense of urgency Some distrust of other organizations “doing their part” Focus Group Perspectives

Address the hard questions Lay offs Raises Impact on patient care Give simple examples of ways we all can help Example: If we all shut off our computer monitors each night we could save $5,000 annually. Tell us about the big opportunities/successes Provide a tip of the week Specific Suggestions

Tools/Responsibilities  Elevator speech  FAQ’s to ensure unified message  Cascade information and updates to staff  Share success stories Leadership

Communication tools:  Joint intranet site  Newsletter articles  Employee Forums How Will We Share The Message With Staff?

Hospital Leadership Development Day (Jan. 13) Employee Forums (Jan. 20) Lead article in newsletters (Jan. 24) Intranet site goes live (Jan. 24) Timeline