Marketing Plan Web & Mobile Traffic Monetization New Innovative Techniques Ziv Dascalu.

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Presentation transcript:

Marketing Plan Web & Mobile Traffic Monetization New Innovative Techniques Ziv Dascalu

Agenda 1.Introduction 2.RTB (Real Time Bidding) 3.Rich Media Ads 4.Video Inserts 5.Digital content and Software Downloads 6.Mobile Apps Distribution 7.Summary Desktop apps installs

Introduction - State-of-the-Art desktop downloadable products distribution & monetization platform. - Mobile apps distribution & monetization platform. - Global ad network that focuses on branded and performance optimization campaigns in a real-time environment.

RTB (Real-Time-Bidding) Traditional advertising: based on visitor's geographical location and website. Real-Time-Bidding: real time auction for every ad impression, highest bidder wins. placing the right ad in front of the right person at the right time. Average CPM increase in revenues is 3 times higher than banner ads!

Rich Media Ads Rich Media ads provide a higher conversion rates through more eye-catching campaigns. best converting Desktop advertising rich media ads format are: Overlay, Pusher, Peel, Interstitial, video ads best converting rich media Mobile advertising ads: Offer wall, App wall, Banner ads, Interstitial, Video ads Average CPM increase in revenues is 5 times higher than regular banner ads!

Video Inserts Ads appear before, after, or during a break in the video content (otherwise known as pre-roll, post-roll, or mid- roll). Ads also appear along with the video content (overlays), covering part of the video as it plays. Most video advertising is based on RTB (real-time- bidding) auctions, max payout bidder wins. Average CPM rate is 20 times higher than banner ads!

Digital Content and Software Downloads Wrap on-the-fly any downloadable content link (software, PDFs, document files etc.) with a download manager technology which provides instant monetization Revenues based on download manager usage, can get up to $2 USD per each download

Mobile Apps Distribution Advertise Mobile Apps on mobile related content pages Promote Mobile Apps to visitors surfing from a mobile device Revenues based on Mobile App Install, can get up to $5 USD per each app install

Summary Increase Your Website Profit! 1.Monetize any downloadable content and software download ( InstallPath.com )InstallPath.com 2.Advertise mobile apps to visitors coming from a mobile device ( Mobligo.com )Mobligo.com 3.Use an ad network that supports RTB for banners & video ( advertig.com )advertig.com Contact ©Amonetize Ltd., All rights reserved. For more information visit No part of this document may be reproduced in whole or in part without the written permission of the authors. Amonetize is not liable for any business outcome based on the views presented in this document. © 2015 AMONETIZE LTD |