WPBF.com Website User Target Profile GENDER Women62.3%120 Men37.7%79 GENDER Women62.3%120 Men37.7%79 STANDARD AGE RANGES % % % % % % % % %56 STANDARD AGE RANGES % % % % % % % % %56 OCCUPATION Working Women38.7%148 White Collar/Mgr/Prof31.1%94 Retired19.8%70 Clerical12.3%161 Blue Collar/Operative Worker11.3%128 Unemployed10.4%112 Service6.6%176 Homemaker4.7%80 Student3.8%121 OCCUPATION Working Women38.7%148 White Collar/Mgr/Prof31.1%94 Retired19.8%70 Clerical12.3%161 Blue Collar/Operative Worker11.3%128 Unemployed10.4%112 Service6.6%176 Homemaker4.7%80 Student3.8%121 HOUSEHOLD INCOME Less Than $30K17.0%71 $30-$50K19.8%83 $50-$75K25.5%153 $75K+37.7%107 $100K+21.7%110 HOUSEHOLD INCOME Less Than $30K17.0%71 $30-$50K19.8%83 $50-$75K25.5%153 $75K+37.7%107 $100K+21.7%110 EDUCATION Grade School0.0%0 Some High School2.8%63 High School30.2%116 Some College24.5%118 Vocational Technical0.9%50 College Graduate26.4%95 Some Graduate Work3.8%104 Graduate degree11.3%78 EDUCATION Grade School0.0%0 Some High School2.8%63 High School30.2%116 Some College24.5%118 Vocational Technical0.9%50 College Graduate26.4%95 Some Graduate Work3.8%104 Graduate degree11.3%78 YEARS/PRESENT COMMUNITY Years2.8% Years28.3% Years8.5% Years68.9%113 YEARS/PRESENT COMMUNITY Years2.8% Years28.3% Years8.5% Years68.9%113 Percent Index to Market Source: Marshall Marketing Communications Inc. 2009

WPBF.com Website User Target Profile AGES OF CHILDREN 5 years old or younger42.3%119 Between years old32.7%101 Between years old30.8%81 Between years old34.6% years or older3.8%41 AGES OF CHILDREN 5 years old or younger42.3%119 Between years old32.7%101 Between years old30.8%81 Between years old34.6% years or older3.8%41 ETHNIC BACKGROUND Caucasian75.5%106 Hispanic13.2%94 African American7.5%69 Asian/Pacific Islander2.8%206 Native American0.9%50 Other0.0%0 ETHNIC BACKGROUND Caucasian75.5%106 Hispanic13.2%94 African American7.5%69 Asian/Pacific Islander2.8%206 Native American0.9%50 Other0.0%0 MARITAL STATUS Married67.9%122 Single16.0%94 Widowed6.6%56 Divorced/separated4.7%47 Living Together4.7%90 MARITAL STATUS Married67.9%122 Single16.0%94 Widowed6.6%56 Divorced/separated4.7%47 Living Together4.7%90 NET WORTH Less than $ %93 $ $ %94 $ $ %149 $ %94 Don't Know13.2%112 Refused18.9%87 NET WORTH Less than $ %93 $ $ %94 $ $ %149 $ %94 Don't Know13.2%112 Refused18.9%87 PRIMARY RESIDENCE Own a House73.6%117 Rent12.3%81 Live w/parents/guardian8.5%119 Own a Condo or Townhouse3.8%32 Own a Mobile Home or Trailer0.9%36 Other0.9%755 PRIMARY RESIDENCE Own a House73.6%117 Rent12.3%81 Live w/parents/guardian8.5%119 Own a Condo or Townhouse3.8%32 Own a Mobile Home or Trailer0.9%36 Other0.9%755 NUMBER OF CHILDREN No Children50.9%83 1 Child25.5% Children23.6%104 NUMBER OF CHILDREN No Children50.9%83 1 Child25.5% Children23.6%104 Percent Index to Market Source: Marshall Marketing Communications Inc. 2009