Using broadband internet to promote your business Adeel Ahmed, Neil Linsheid Community Economics University of Minnesota Extension Acknowledgements: John McGee Geospatial Extension Virginia Tech Extension

Do you ever feel that a lack of information is not the problem?

Smartphone Maps Writing for Web Search Results Mobile Web How do you grow your presence?

number of US smartphone users in millions, as of July | Smartphone Maps | Mobile Web |

number of US smartphone users in millions, as of early | Smartphone Maps | Mobile Web |

Smartphones in the USA |-2010-| | | | Dec % 75% 50% 25% US Smartphone Penetration measured | predicted

Smartphone Maps Writing for Web Search Results Mobile Web How do you grow your presence?

Directions How people look for information is everything in advertising Local events Phone numbers Places to eat | Smartphone Maps |

Welcome GPS! 24 hours a day 365 days a year global coverage accurate to within 30 feet on the planet | Smartphone Maps |

GPS + online map databases = Location-Based Services | Smartphone Maps |

How does a GPS device guide you? GPS Routing Map Data | Smartphone Maps |

GPS location + mapping databases + compass and tilt sensors + camera = augmented reality Where is the future? Be sure you are there… augmented reality | Smartphone Maps |

“I want to go out for a steak dinner tonight.” Have a real conversation with Siri augmented reality …and then there was Siri! using natural language | Smartphone Maps |

“I want to go out for a steak dinner tonight.” Have a real conversation with Siri augmented reality …and then there was Siri! using natural language | Smartphone Maps |

Keep your business competitive Put yourself on the map! Utilize a variety of Location-Based Service Providers to enhance your presence Get your business information into the most relevant databases Control the information that people find when they search for your business | Smartphone Maps |

Provide accurate driving directions for customers and collaborators Make sure you are found when people search for your industry Control your identity – are you already in these databases? Maybe… take control! Gather all info in an organized location Why should I take the time? | Smartphone Maps |

Smartphone Maps Writing for Web Search Results Mobile Web How do you grow your presence?

smartphones outsold computers for the first time in 2011 | Mobile Web |

2012 Cyber Monday sales 30% increase from 2011 $1.5 billion | Mobile Web |

Cyber Monday retail traffic from mobile 70% increase from % | Mobile Web |

Cyber Monday dollars spent from mobile trend poised to increase in in 4 | Mobile Web |

damore-mckim.northeastern.edu

| Mobile Web | sportsillustrated.com

| Mobile Web | omnigroup.com

| Mobile Web | How can you get a mobile design? Talk to your web designer!

Smartphone Maps Writing for Web Search Results Mobile Web How do you grow your presence?

| Writing for Web | How much time would you spend on this site? Or would you just click “Back” and look for another site?

| Writing for Web |

| Writing for Web | omnigroup.com/products/omnifocus/

Questions to ponder… What do you customers need to know? | Writing for Web | Would you stay on your own website? Have you used the “Don’t Make Me Think” approach? Do you have short chunks of text with headers?

Smartphone Maps Writing for Web Search Results Mobile Web How do you grow your presence?

Search Engine Optimization How do you get your site discovered? SEO | Search Results |

“Basic” website design H1 Tags Meta Tags Keyword Usage Page Titles | Search Results | Site Map

How popular are you? | Search Results | Images from paulocoelhoblog.com & 4.bp.blogspot.com The more links to your site, the better! Quality is important.edu,.gov, high traffic

What about your images? | Search Results | Pictures can speak louder than words! No clutter Attractive Good tags

Test your mettle! | Search Results | marketing.grader.com prchecker.info woorank.com wave.webaim.org

Smartphone Maps Writing for Web Search Results Mobile Web How do you grow your presence?

gisworkshops.org twitter.com/gisworkshops facebook.com/gisworkshops Shane Bradt |UNH Cooperative Extension Extension Specialist in Geospatial Technologies