Ebiil Society Ann K. Singeo Campaign Manager

Is “Protected Areas” Enough? DFW, CNMI

Rare’s Theory of Change “You will not get people to change without appealing to the rational, triggering the emotional, and oftentimes addressing the practical, such as a lack of alternatives.” — Dan Heath, New York Times Planning for the Campaign

Conceptualize TA: Farmers/ Community of Ngerchelong Ngerchelong Threat: Sedimentation BC: Adopt sustainable land use Plan Actions/ Monitor Develop a Research Plan to validate assumptions in the field Implement Actions/Monitor In Depth and Focus group for validation validation Establish baseline info (KAP) BR ImplementationImplementation Analyze, Use & Adapt Prepare and Analyze DataAnalyze Adapt Campaign Strategy Capture & Share Campaign ImpactImpact

Ngerchelong Community/ Farmers

Targeted Behavior

ThreatThreat!! PICRC

Validation

Barrier Removal Activities Establishing of riparian area buffer Erosion Control Training (i.e., sustainable land clearing, re-vegetation of riparian area, stop burning, ) Community surveillance on forest burning through hotline Demonstration sites for erosion control Establishing of a community monitoring teamcommunity

Develop n’ Implement “Pride-Campaign”Pride-Campaign

Conservation Results vegetation within the riparian area patches of degraded land from burning water quality » By the “community monitoring team”

Why BEHAVIOR CHANGE Use Resources