Particle Physics Takes a Thrill Ride US-LHC Communication Task Force Judith Jackson Fermilab/ Office of Science May 21, 2007

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 2 Joint Oversight Group Oversight body for US LHC project/program Chairs: –John OFallon, Office of Science –Jack Lightbody, NSF Robin Staffin, Office of Science/HEP, and Joe Dehmer, NSF Division of Physics, MPS, charged JOG to form a US/LHC Communication Task Force Asked Judy Jackson to serve as chair, Curt Suplee as cochair.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 3 Charge For some time, LHC-related communications in the US have been managed and coordinated in an informal fashion…. Now DOE and NSF believe it is time to develop a more formalized structure in support of an effective and coordinated approach to US LHC communication.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 4 Charge… We ask JOG to appoint a Task Force for LHC Communications to develop a comprehensive communication plan for discussion by JOG. Propose –Charter –Work scope –Processes …to enhance effectiveness and coordination of activities undertaken by DOE, NSF, the national labs, and the US/CMS and US/ATLAS collaborations, within the global context of LHC communications.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 5 Charge… The US LHC Communications Group will be the public communications voice of JOG; and it will interface with the public relations offices at DOE and NSF to coordinate activities and to obtain agency approval of material it provides.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 6 Charge… In addition…there will continue to be the normal education and outreach activities led by members of the community…for example the very successful QuarkNet activity…. The Group does not replace or reduce the need for such community-based activities; indeed the full effectiveness of our communications efforts requires that we look to baseour efforts on a wide set of independent activities.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 7 Consult JOG members CERN Press Office US/CMS & US/ATLAS HEPAP Chair Interactions Collaboration Professional Organizations (APS, AIP…) Agencies Other stakeholders

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 8 A primary goal… …of the task force is to lay the groundwork for a sense of shared purpose and the desire to cooperate among the various stakeholders.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 9 Members In proposing members, Curt and I consulted –Funding agencies –US/ATLAS and US/CMS program managers –HEPAP Chair –Lab Director –DPF leadership –CERN communicators

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 10 Physicists plus communicators One team Quantum Universe, Discovering the Quantum Universe, Deep Science, ILC Companion Document Its a model that has changed the way we communicate in particle physics. Here we go again!

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 11 Open to all Participation not limited to members. A key job of the Task Force will be to get input from as many stakeholders as possible. The lessons of Quantum Universe: Find out what your customers actually want and need. Meetings are open. The Task Force isnt supposed to DO communication (although many of us do). Its supposed to make a communication plan.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 12

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 13 Stakeholders Funding agencies Policy makers & opinion leaders US/CMS, US/ATLAS, US/ALICE, US/LHCb US universities and labs collaborating in LHC experiments US labs collaborating on the accelerator CERN HEPAP LARP National Academies Grid computing community ILC community Users and users organizations InterAction Collaboration Students at many levels Teachers Press US industry Science-attentive public More…

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 14 CERN Press Office James Gillies, CERN Press Officer CERN Press Office is fully briefed on Task Force and strongly supports it.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 15 From James this morning… 5/21/07 Dear Judy, I'd like to congratulate you on the establishment of the US LHC communication task force, and wish you every success in communicating the LHC in the US. It is our experience that within CERN's Member States, we have the strongest impact in those countries with clearly defined LHC communication plans, implemented by groups similar to the US task force. I'm sorry I can't be at your meeting today, but am looking forward to working with the task force over the coming months. Regards, James

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 16 Ongoing LHC Communication Katie Yurkewicz US LHC Communicator Jointly supported by DOE, NSF On the job since January 8 A key member of the CERN Press Office Very busy! Weekly reports

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 17 Ongoing LHC Communication

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 18 The InterAction Collaboration

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 19 Interactions.org

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 20 Ongoing LHC Communication Press releases and media visits Press monitoring and archive on Interactions.org, including new weekly summary VIP visits University PIO database for ATLAS, CMS, ALICE, LHCb. CMS Times, CMS teacher fellows, new US/CMS Web page A HOST of ATLAS programs and activities, from YouTube to Web sites to 3-D glasses QuarkNet I2U2 (Interactions in Understanding the Universe) e-labs using LHC data Web sites far and wide. UEC/SLUO: 290 visits in March, with LHC users this year Seminars and workshops Symmetry magazine and Web site Remote Operations Center at Fermilab (Outreach Working Group) Potential WNET or NOVA program US LHC Web site, US CMS Web site in development …and many more.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 21 The left hand and the right hand Simply making ourselves and each other aware of all these activities will already be a step forward. Coordinating the various people, programs and activities in a strategic plan will be even better.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 22 US LHC Communication Will happen, with or without our Task Force –QuarkNet –Press releases –Web sites –Exhibits –…… The Task Force can make it more effective by coordinating, systematizing, collaborating, avoiding duplication, leveraging resources, putting resources where they are most needed in order to achieve our goals. Not just within the US, but with our international colleagues.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 23 Relationships Thats what it comes down to. Within the Task Force Within the physics community (including communicators) With funding agencies, the media, policy makers, the local community, students and teachers In the US and around the world

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 24 Case in point: Fermilab LHC Triplet Hi Judy, I've got to respect Pier's straight talk. The thing I'm wondering after talking to Lyn Evans yesterday is whether they're going to make the engineering run regardless of this problem.... Adrian InterAction collaboration

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 25 The Race for the Higgs Heats Up Following recent problems with FNAL-built LHC triplets, CERN reciprocates by offering to help with Tevatron maintenance.

May 21, 2007JUDITH JACKSON, US-LHC Communication Task Force 26 The Next Big Thing After the B-Factory and the Tevatron… Will be the largest program in US particle physics for the foreseeable future. How we communicate the LHC adventure will help determine the future of US particle physics.