Art 155 Information Architecture In-class Presentation Week 3B

Art 155 :: Information Architecture :: Week 3 :: B In-class Presentation :: in-class example  Testing the Gap web site   ticle.php/ ticle.php/  Testing the Old Navy web site   up/archives/ html up/archives/ html

Art 155 :: Information Architecture :: Week 3 :: B In-class Presentation :: in-class example  Forrester “Quick Take” test 1.Are navigation elements easily recognizable at a glance? 2.Does the site use language that’s easily understood by target users? 3.Is text legible? 4.Do menu categories effectively set user expectations? 5.Are the interface elements consistent? 6.Does the site provide location cues?  The Full Forrester WSR test

Art 155 :: Information Architecture :: Week 3 :: B In-class Presentation :: homework  Three detailed user scenarios  Purpose/Objective:  To clearly define your target audience.  To identify user goals and objectives  To create a checklist and a rationale for future design decisions  Assignment: Use the preliminary research that you gathered while writing your creative brief to create three detailed user scenarios. Each user scenario should include the following:  User Profile  Name, age, gender, location, education, family, hobbies, occupation, income, work hours, disabilities, computer details (pc or mac, screen resolution, internet connection speed), tech skill level  User Daily Schedule  A detailed day-in-the-life of the user  Focus on the details that relate to the client site/business, noting where, when, and how he/she accesses the web throughout the day  Site Interaction Episode  A very detailed, goal oriented description of how the user goes to the client site.  What is he/she looking for?  How does the user look for it? (search, browse, bookmark, etc.)  Does the user find it?  What frustrates him or her?  Format: Microsoft word document (.doc). a digital version to me before class begins at  Reading: Read chapter 2 of Steve Krug’s Don’t Make Me Think  due next week ::