Horticultural Alliance, Inc. Natural Products in Tune With Nature Contact Jim Quinn Horticultural Alliance, Inc , Nextel: 158*30*11587

Horticultural Alliance, Inc. Technology Based Innovators in application technology Service Lead Our goal is to serve YOU, your business, and your customers. Customer Driven Our products and service have evolved by listening to our customers.

Our Commercial Markets Arbor Greenhouse/Nursery DOT, Parks, Cities, etc Landscaping Maintenance Soil Cons., Forestry, Xmas Turf, Sports Fields, Cemetery

Our Product Types Transplant Flowerbed Injectables Vertimulch Root Dips Nursery/Greenhouse Inoculants Biostimulants Management gels

How The Products Are Used Soil Amendments Bare Root Treatments Foliar Applications Drenches Water/Liquid Management

Our Product Types Transplant amendments Flowerbed amendments Injectables for trees and shrubs Vertimulching for trees and shrubs Root Dips for bare root and plugs Nursery/Greenhouse Inoculants Biostimulants for foliar applications Management gels for water/liquid control

Products + Markets Product Type Transplant Flower Beds Injectables Vertimulch Root Dips Nsy. Inoculant Biostimulants Management Gels Arbor Greenhouse/Nursery DOT, Parks, Cities, etc Landscaping Maintenance Soil Cons., Forestry, Xmas Turf, Sports Arenas, Cemetery Market

What are Mycorrhizas? Mycorrhizas are highly evolved, mutualistic associations between soil fungi and plant roots. Mycorrhizal associations involve 3-way interactions between host plants, mutualistic fungi and soil factors.

Benefits of Mycorrhiza Survival Rooting Water Absorption Nutrient Availability Soil Aggregation Boosts Micro-Flora Activity

Why Is Mycorrhiza Needed Nearly all plants evolved with it The markets have ignored it – landscape, maintenance, nursery/greenhouse, and turf. Planting sites are not natural environments where mycorrhizas are active

Where Is It Needed Landscaping sites Flowerbeds Established urban trees At the nursery/greenhouse propagation level to boost viability of plants

Types of Mycorrhizas At least seven different types of mycorrhizal associations have been recognized, involving different groups of fungi and host plants and distinct morphology Only endo- and ectomycorrhizas will be presented here. These two account for over 99% of plants on earth.

Mycorrhizal Fungi Endomycorrhiza – 7* strains to include Glomus mosseae, Gigaspora margarita, Glomus brasilianum, Glomus deserticola, Glomus clarum, Glomus etunicatum, and Glomus intraradices. Ectomycorrhiza – multiple strains to include Pisolithus tinctorius, two species of Rhizopogon, two species Scleroderma.

Endomycorrhiza (AM) Vesicular- arbuscular mycorrhizas are associations within roots. Spores are formed in soil or roots.

Photo Collection of Endomycorrhiza Spores inside the roots.

Production of Endomycorrhiza Endomycorrhiza is propagated in a greenhouse and the roots are harvested along with spores and hyphae.

Collection of Ectomycorrhiza in Nature Ectomycorrhiza is harvested in the form of “puff balls” in native forests and processed to become an inoculant.

Photo Collection of Ectomycorrhiza The hyphae of the mycorrhizae act like straws pulling water and nutrients into the roots..

Photo Collection of Ectomycorrhiza Laccaria fruiting bodies

Applications In The Nursery In The Field Established Plants

In The Nursery Incorporate an inoculant into the rows when sowing seed into beds.

In The Nursery Dip the roots into an inoculant containing mycorrhiza and water gel when lifting and shipping

In The Nursery Inject an inoculant containing mycorrhiza and water gel in nursery containers.

In The Nursery "In 17 years we've never grown a better tree. We are very pleased with DIEHARD Ecto Root Dip and plan to use it from here on." Mr. Greg Phillips, Bald Mountain Tree Farm, Todd, NC.

In The Nursery “Last year all of my neighbors that grow Xmas trees lost everything because of the drought we had here in the valley. I used DIEHARD™ Ecto Root Dip on my trees and didn't loose a single tree.” Mr. John Borst, Schoharie, NY.

In The Field As a soil amendment when planting nursery stock on mine sites.

In The Field As a soil amendment when planting nursery stock.

In The Field As as a bare root dip treatment at the planting site.

Established Trees & Shrubs As deep root injection on site with established trees.

Advantages Of DIEHARD  Mycorrhizal Inoculants Ingredients Multiple Strain Diversity Size of Production Runs Quality Control YOU are our business partner

Ingredients In DIEHARD  Mycorrhizal Inoculants Mycorrhizae – we source from 5 different suppliers in the United States and Europe Biostimulants – proprietary blend of the highest quality ingredients available anywhere

Mycorrhizal Fungi We DO NOT use ONLY SPORES but instead use spores, hyphae, and root fragments. Research at INVAM at the University of West Virginia shows that spores are the least infective propagules followed by hyphae and root fragments respectfully.

Spores inside of Roots Used with permission of Dr. Joe Morton, INVAM WV Univ., Morgantown, WV

Advantages Of Horta-Sorb® Water Management Gels High Absorbency Long Life – 5 Years 3 Different Particle Sizes Long Lasting Synthetic or Starch Over Twenty Years Experience

Biostimulants – proprietary blend of the highest quality ingredients available anywhere Humates – only the best from the Dakotas Yucca Extracts – highest quality anywhere, from Mexico Seaweed Extracts – only the best from the Norwegian coast

Size of Production Runs Small – generally 1,000 to 2,000 pound runs Assures you of “fresh” inoculum that hasn’t been sitting in a warehouse for months, or even years. We turn raw materials inventory 8-14 times per year.

Quality Control All inoculum from suppliers are tested for infectivity potential before they are used to make your products. Certificates of analysis are required from all suppliers on each order from us to insure that you consistently get the best ingredients available.

Products Offered For The Professional Arborist DIEHARD  Injectable (Both Endo and Ecto) DIEHARD  Ecto Injectable DIEHARD  Root Reviver DIEHARD  BioRush  Biostimulant DIEHARD  BioRush  Fe Biostimulant with iron

Products Offered For The Professional Landscaper Horta-Sorb® Management Gels DIEHARD  Transplant Pre-measured Bags Low Cost

Products Offered The Maintenance Market DIEHARD  Transplant DIEHARD  Root Reviver DIEHARD  Flower Bed DIEHARD  BioRush  DIEHARD  BioRush  Fe Horta-Sorb® Management Gels

Products Offered The Municipal Market DIEHARD  Transplant DIEHARD  Root Reviver DIEHARD  Flower Bed DIEHARD  BioRush  DIEHARD  BioRush  Fe Horta-Sorb® Management Gels

Products Offered The Nursery Market DIEHARD  Starter Mix DIEHARD  Root Dip DIEHARD  Ecto Root Dip DIEHARD  BioRush  DIEHARD  BioRush  Fe Horta-Sorb® Management Gels

All Contain Endo & Ectomycorrhizal Fungi Complete Biostimulant Package Trichoderma 50+ Strains Beneficial Bacteria Yucca Plant Extract Seaweed Plant Extract

Profit Margins DIEHARD  Transplant 33-40% DIEHARD  Root Reviver 30-37% DIEHARD  Flower Bed 30-40% DIEHARD  Root Dips 43-49% DIEHARD  Injectables 45% DIEHARD  Starter Mix 45% DIEHARD  BioRush  33-44% Horta-Sorb® Management Gels 33-40%

Services We Offer Immediate response Toll-Free Fax Number Extensive Web Page (Over 16 megs) Interactive Specification and Usage Template On-Line Custom Inoculants based upon your needs/conditions Complete laboratory work (at cost)

Interactive Specification Available on our web page at: Prints a custom product Specification Report Shows estimated cost

Custom Data Sheets

Sales & Marketing Tools 3’ x 5’ Banner

Sales & Marketing Tools POP Display

Sales & Marketing Tools Presentation Manual

Sales & Marketing Tools Interactive Software Program

Sales & Marketing Tools Sales Manual

Summary HIGH QUALITY PRODUCTS AND SERVICE Result in a hassle-free business partnership Enable more reliable results in the field. Enhances your customer goodwill Expands potential customer base through word-of-mouth satisfaction/results

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