Digital Commerce. Today’s Tasks Learn about Digital Commerce! -- Buying/selling/advertising/trade Learn about Digital Commerce! -- Buying/selling/advertising/trade.

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Presentation transcript:

Digital Commerce

Today’s Tasks Learn about Digital Commerce! -- Buying/selling/advertising/trade Learn about Digital Commerce! -- Buying/selling/advertising/trade Learn about Social Media and Mobile and where they fit in with Digital Commerce Bring it all together, then talk about our assignment Talk about the group project

Mobile Revolution tch?v=GRiwUCXPo8U The Evolution of Online Display Advertising C0n_9DOlwE Online Shopping Stats HqSjHJcyU

History of Digital Commerce… Online Revenue Strategies : Advertising Pay as you go – Credits Merchandise (traditional e- commerce)

Free Apps or $$$$ Apps can be used to supplement other products or services that drive revenue. Apps can be used as a marketing tool. Apps can be paid for apps. Apps can generate revenue from in- app-purchases. Apps can generate revenue from advertising.

Total Active Apps: 1,108,360 Total App Publishers: 278,989 Apps Submitted in Jan ,711 = 1,152/Day Apps Download Daily: iOS: 46 Million Android: 46 Million* Includes Google Play, Amazon, etc.

eBooks & Digital Media eBook sales now top traditional book sales. Audiobooks are on the rise Digital music sales is on the rise, but not as fast as record sales are falling. Hulu, Amazon Prime, Netflix, Google Play, etc.

Bringing it all together… Why is digital commerce important? How is it changing? In the news… Facebook IPO Election advertising Obama’s campaign spent $4.26 million on online advertising but only $3.1 million in TV ads in January For the last election Obama’s campaign only spent $5.01 million on online ads throughout the entire campaign.