Overview M OBILE A PPS

M OBILE A PPS D EFINITION - W HAT IS IT ? W HAT DOES IT DO ?  it is a term used to describe Internet applications that run on smartphones and other mobile devices.  Mobile apps usually help users by connecting them to Internet services which are commonly accessed from their computers  Apps help the users by making it easier to use the Internet on their portable devices  A mobile app may be a mobile Web site, bookmarking utility, a mobile-based instant messaging client, Gmail for mobile, Social feed platform like Facebook and Twitter and many other applications

M OBILE S TATISTICS – C RAZY NUMBERS !!!  6.8 billion people  5+ billion mobile subscriptions  3+ Billion unique  US – 277 million subscriptions, 233 million unique

M OBILE S TATISTICS – C RAZY NUMBERS !!!  6.8 billion people  5+ billion mobile subscriptions  3+ Billion unique  US – 277 million subscriptions, 233 million unique

A PPS D OWNLOAD AND R EVENUE

M OBILE U SERS A CCESS A W IDE R ANGE OF C ONTENT

C USTOMERS WANT TO USE THEIR MOBILE PHONE IN STORE TO HELP THEM RESEARCH AND BUY

A PPS : A NDROID V S. I P HONE  The iPhone's huge app count doesn't help it in certain situations:  Apple just granted multitasking to its development community, something programmers have been working with on Android for a couple of years.  iPhones don't run widgets or Flash — an extension of an app that appears on an Android phone's home screen.  When it comes to music and social networking, widgets mean a huge advantage  Android suffers in other ways:  Since its the OS is freely available to anyone who builds hardware, carriers sell Android phones with a variety of screen sizes and processor speeds. This makes game designers uncomfortable, especially since they know that a new iPhone will only come out once a year, setting a new top-bar standard when it does.  Another developer concern is the number of free apps in Google's disorganized Android Market.  Free downloads account for well over half the apps, including nice ones made by Google itself. If you're trying to convince people to pay actual money for your apps, it's better to flaunt wares in the iPhone App Store, where freebies only account for just over a quarter of listed apps.

A VERAGE % OF TIME SPENT ON MOBILE FUNCTIONS

2 A PPROACHES TO M OBILE M ARKETING

C ONSUMER A CCEPTANCE

M OBILE M ARKETING - B ASICS