242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Initiative/ Macquarie Bank Vanya Jakovljevic | Sales Manager A/NZ Simon Holt | Sales Manager A/NZ July 30 th 2010 MediaMind overview

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Introduction ▸ Products & Features Creative Showcase Research ▸ Coming up… ▸ Questions Agenda

© 2010 MediaMind Technologies Inc. | All rights reserved Fyi: Eyeblaster is now MediaMind Technologies. Introduction

© 2010 MediaMind Technologies Inc. | All rights reserved Campaign Monitor v1.0 Eyeblaster Universal Tags Eyeblaster Workshop for Flash v1.0 Excel Based Trafficking Eyeblaster Analytics v2.0 Campaign Monitor v2.0 HD Video Support Eyeblaster Creative Zone Channel Connect 4 Search Eyeblaster Workshop for Flash v2.0 Excel trafficking for conversion tags Channel Connect 4 Mobile Custom Report Builder Smart Versioning MediaMind – New Ad Serving Platform Eyeblaster’s Commitment to Agencies Omniture Integration Billing Connect Continual Innovation

© 2010 MediaMind Technologies Inc. | All rights reserved Campaign Management Tools Advanced Targeting/ SequencingGlobal Campaign Management API Channel Connect for Mobile Billing Connect Channel Connect for Search 1-Click Reporting Campaign Monitor Excel Plug-in Custom Report Services/Builder Data Feeds Report Generator Mass Creation Standard Banner Ad Snap Smart Versioning Excel Trafficking Quick Access Tools Universal Tag Advanced Preview Workshop for Flash Rich/Standard Optimization Open Workflow Actionable Analytics Streamlined Ad Serving

© 2010 MediaMind Technologies Inc. | All rights reserved Technology Applied Direct Response Campaign Brand Campaign Search Campaign Other Marketing Website Social Media Content

© 2010 MediaMind Technologies Inc. | All rights reserved The technology you use, makes a difference on how effectively you engage consumers all text is lower case “ ”

© 2010 MediaMind Technologies Inc. | All rights reserved Consumer’s Want Information Searching for information Visiting your site Interacting with ads Responding to other offers Interacting social content

© 2010 MediaMind Technologies Inc. | All rights reserved The Power of Tagging

© 2010 MediaMind Technologies Inc. | All rights reserved Tag Placement Campaign landing pages Unfinished lead forms Homepage visits campaigns Social media feeds with Twitter & Facebook Search results Interactions Video plays Impressions Dwell

© 2010 MediaMind Technologies Inc. | All rights reserved Automatic Success Driver

© 2010 MediaMind Technologies Inc. | All rights reserved Optimisation and Conversion Rate Source: Eyeblaster Research. Data: Q to Q Finance

© 2010 MediaMind Technologies Inc. | All rights reserved Targeting and Retargeting Version A Version B Version C Version D

© 2010 MediaMind Technologies Inc. | All rights reserved Combining Metrics ▸ Measure search results and display results in the same view ▸ Input other channels analysis for better synergy ▸ Company KPI goals sit side by side with the results of the interest driven from the campaign Campaign Data Other Marketing Campaigns 000 Website data

© 2010 MediaMind Technologies Inc. | All rights reserved Get the Full Picture – Omniture Integration ▸ Integration with the Omniture Genesis program ▸ Actionable insights into viewer's behaviour on the web site ▸ Optimise campaign placement, creative based on detailed on-site behaviour ▸ Spend less time probing for data and more time gaining insight

© 2010 MediaMind Technologies Inc. | All rights reserved Data Un’silo’ed Search Campaign Begins Display Campaign Begins Rich Media Campaign Begins

© 2010 MediaMind Technologies Inc. | All rights reserved ? draw a users attention do you How

© 2010 MediaMind Technologies Inc. | All rights reserved Smart V Time Behavourial Data CaptureGoogle Map API Contextual Ads

© 2010 MediaMind Technologies Inc. | All rights reserved Sony Ericsson / Citi Bank

© 2010 MediaMind Technologies Inc. | All rights reserved User Response Source: Eyeblaster Research. Data: Q to Q Worldwide

© 2010 MediaMind Technologies Inc. | All rights reserved High Dwell increases brand related search Brand Related Search

© 2010 MediaMind Technologies Inc. | All rights reserved Site Traffic High Dwell increases site traffic by

© 2010 MediaMind Technologies Inc. | All rights reserved Brand Engagement High Dwell more page views longer time on site High Dwell more page views longer time on site

© 2010 MediaMind Technologies Inc. | All rights reserved High Dwell leads to high Conversion Rate

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved The Impact of Dwell Higher Dwell Rate is linked to higher Conversion Rate Dwell Rate Conversions Rate Source: Eyeblaster Research. Data: Q to Q Worldwide

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Adding video to Rich Media nearly doubles Dwell Time, and increases Dwell Rate by 29% Campaign Booster Performance of Rich Media with and without Video Dwell Time Dwell Rate Source: Eyeblaster Research. Data: Q to Q Worldwide

242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved © 2010 MediaMind Technologies Inc | All rights reserved

© 2010 MediaMind Technologies Inc. | All rights reserved Consumer Stages of Purchase ▸ The journey of consumers (example) ▸ At each stage there is need that must be met ▸ Micro-messaging to individual stages Increases relevancy of the product Consumer 'chooses' the message by the their previous actions InspirationExploration ResearchComparison PersonalizationExperience LocatePurchase 2009 Volkswagen Study ’13 Behaviors of Purchase and Ownership ‘

© 2010 MediaMind Technologies Inc. | All rights reserved Instantaneous creative update Switch Text, Content, or Targeting Instantly ▸ Allows for quick optimisations and changes ▸ Keeps record of any change ▸ Keeps production cost down on revisions

© 2010 MediaMind Technologies Inc. | All rights reserved Summarising recommendations Smart Versioning and Sequencing Rich Media Sequencing Smart Versioning/ Global Service

© 2010 MediaMind Technologies Inc. | All rights reserved upComing Animation is first set to “Appear” then “Grow/Shrink - Fast” set “With Previous” Boxes graphic is a single separate element placed on top of picture and groups Logo with white text place on top © 2010 MediaMind Technologies Inc | All rights reserved

© 2010 Eyeblaster. All rights reserved.

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning Pro Buy a phone now and get 20% off on accessories!

© 2010 MediaMind Technologies Inc. | All rights reserved 4) Effective creative optimisation Targeting Group New YorkChicagoLos Angeles Products Offerings 20% off accessories 10% off first year 15% off phone 20% off accessories 15% off phone Easy Configuration Automatic Targeting & Optimization Better ROI

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning - Targeting Target Audience VIC Target Audience VIC Target Audience NSW Target Audience NSW

© 2010 MediaMind Technologies Inc. | All rights reserved Smart Versioning – Optimisation NSW Clicks= 5000 Clicks= 4000 Clicks= 3000 Clicks= 2000 Clicks= 1000 VIC Clicks= 1000 Clicks= 2000 Clicks= 3000 Clicks= 4000 Clicks= 5000

© 2010 MediaMind Technologies Inc. | All rights reserved Creative V4 | Objectives and Offering Advanced Rich Media: Stimulate Creativity Intermediate Rich Media: Promote Self Sufficiency Simple Rich Media: Remove Barriers Open Developers API Eyeblaster blocks WorkShop Format Completion WorkShop Streamlined Production Video Improvements Simple Expandable

© 2010 MediaMind Technologies Inc. | All rights reserved An open directory for finding tools, services, and innovations Fast time to market and quick accessibility for innovations Open up the floodgate for innovation through a marketplace MediaMind Blocks

© 2010 Eyeblaster. All rights reserved.

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Mobile Expandable Banner CC4M V2 | Mobile Rich Media

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Mobile Flash Banner CC4M V2 | Mobile Rich Media

© 2010 MediaMind Technologies Inc. | All rights reserved ▸ Mobile Click-to-Action Banner Click-to-Video CC4M V2 | Mobile Rich Media

© 2010 MediaMind Technologies Inc. | All rights reserved In-stream V2

© 2010 MediaMind Technologies Inc. | All rights reserved In-Stream V2 – Market Forces Agency demand 3 rd party serving IAB standards adoption Publishers acceptance 3 rd party serving Media spend growth

© 2010 MediaMind Technologies Inc. | All rights reserved In-Stream V2 – Vision & Offering ▸ VAST & VPAID Support ▸ Additional Ad Formats (non-linear, interactive linear) ▸ Rework current capailities ▸ Unified Analytics

© 2010 MediaMind Technologies Inc. | All rights reserved Thank you!