MEDIA & MARKETING RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? WATCH OUT FOR: GREENWASHING: Any form of marketing or public relations that.

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Presentation transcript:

MEDIA & MARKETING RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? WATCH OUT FOR: GREENWASHING: Any form of marketing or public relations that links a corporate, political, religious or non-profit organizations to a positive association with environmental issues for an unsustainable product, service, or practice.

AUDI TDI: GREEN POLICE RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR?

AUDI TDI: THE GREEN POLICE PAPER OR PLASTIC? PAPER Timber Harvesting Clear Cutting Heavy Machinery Transportation Fossil Fuels Pulp & Paper Process Factory Chemicals Tons of fresh water Transportation Fossil Fuels At Market Use & Reuse Disposal Compost Vegetable ink required Becomes nutrient rich soil in a couple of months Landfill Break down over the period of many, many years Recycle Re-pulping process Chemicals Tons of fresh water Transportation Fossil Fuels

AUDI TDI: THE GREEN POLICE PAPER OR PLASTIC? PLASTIC Manufacturing Oil refining process Electricity (coal powered) Transportation Fossil Fuels At Market Use & Reuse Disposal Recycle Reheated and Recast Downcycling – product is not a durable and often a plastic bag does not enter the market as a Plastic bag again Biodegradable/Compost Not a polymer! Made of Corn – FOOD SOURCE Biodegrade –SLOWLY Sometimes not at all in a landfill Landfill Polymer bags – do not degrade Biodegradable bags – do not degrade

AUDI TDI: THE GREEN POLICE FIGURES Energy Requirements: Plastic uses 20-40% less energy than paper Waste: Plastic contributes 74-80% less waste than paper Emissions: Plastic produces 63-73% less emissions than paper - Life Cycle Analysis by Franklin & Associates

AUDI TDI: GREEN POLICE RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? PAPER OF PLASTIC? NEGATIVE!

AUDI TDI: THE GREEN POLICE BATTERY DISPOSAL Collection Programs: Hazardous waste facilities Recycling facilities It takes 6-10 times more energy to reclaim metals from spent batteries than through other means Landfill Method: Metals leach into the soil and the water table Contain strong corrosive acids * Rechargeable batteries provide an alternative as they can be used multiple times before disposal

AUDI TDI: GREEN POLICE RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? BATTERY DISPOSAL POSITIVE!

AUDI TDI: THE GREEN POLICE COMPOST INFRACTION Home Composting: Reduces the burden on solid waste management systems Green Bin Programs: Tunnel Composting System Collection Bulked & Shipped to processor Cost Home Composting: $0.00 Green Bin Program: $ $ /throughput throughput tonnes a year = $

AUDI TDI: GREEN POLICE RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? COMPOST INFRACTION POSITIVE!

AUDI TDI: THE GREEN POLICE INCANDESCENT vs. COMPACT FLOURSCENT Incandescent Inefficient: 10% of the energy used produces light Recyclable Compact Fluorescent Last 10 times longer Cost more Use 75% less energy Require special disposal due to mercury

AUDI TDI: GREEN POLICE RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? INCANDESCENT vs. COMPACT FLOURESCENT POSITIVE!

AUDI TDI: THE GREEN POLICE PLASTIC WATER BOTTLES Tapped Great Pacific Garbage Patch

AUDI TDI: GREEN POLICE RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? PLASTIC WATER BOTTLES POSITIVE!

AUDI TDI: THE GREEN POLICE HOT TUB TEMPERATURE Every degree higher than the ambient temperature = heat loss

AUDI TDI: GREEN POLICE RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? HOT TUB TEMPERATURE POSITIVE!

AUDI TDI: THE GREEN POLICE ECO ROAD BLOCK Idling cars Idling for more than 10 seconds burns gas almost twice as fast as driving and produces almost double the amount of toxic emissions per second than a vehicle moving at average speed Causes incomplete combustion which can damage engine components and results in hydrocarbons

AUDI TDI: THE GREEN POLICE TDI CLEAN DIESEL *GREENWASHING ALERT* An internal combustion engine that burns fuel Burns less fuel than gasoline Gas engines – % efficient Diesel engines – % efficient (ideal thermodynamic cycle) Diesel is derived from crude oil What comes out of the tail pipe? Hydrocarbons (due to incomplete combustion) Carbon dioxide (green house gas) Carbon monoxide

AUDI TDI: GREEN POLICE RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? ECO ROAD BLOCK NEGATIVE!

AUDI TDI: GREEN POLICE RENFORCING POSITIVE OR NEGATIVE ENVIRONMENTAL BEHAVIOUR? OVERALL POSITIVE! Other Examples: Kleenex Hand Towels