Next Generation Hosting Microsoft’s Perspective

The Future: Software + Services The Best of… Rich UX, offline access Personal integration Management, compliance, security Click-to-run, search & collab built in Anywhere access, scaled operations Form factors and mobility Software + Services

Software + Services Impact Experience: Consistent across multiple clients Deployment: On-premise and hosted Development: Extending tools and platform to cloud Business Models: Expanded monetization opportunities

Software and Services Continuum

S+S: The Channel Opportunity Business Models Customize, Develop, Hosting, Consulting Monetization Resell, Refer, Advertise, Fee, Subscription Contractual Relationship VL, Royalty, SPLA, Systems Builder License Marketplace P2P & C2P Connect, Directory, Promotion, Community

Enabling Hosting 2.0 End-Customer Services/Offers Hosting Platform SI/VAR Services Other ServicesMS Services Unified Communications Identity Lifecycle Management Office Live Meeting PHP Applications Exchange Hosted Services Exchange Hosted Services ERP Applications ERP Applications Microsoft Virtual Earth Vertical Application Vertical Application Vertical Application Vertical Application Microsoft Exchange Microsoft Exchange Line of Business Applications Dynamics CRM Web and Data

Strategy for NXTGen Hosting Next generation hosting and service delivery platform Applications you can deliver as a service Delivering the digital lifestyle experience to your customers

What Hosters Have Taught Us Hoster Feedback about WS03/ IIS6 Revealed Site density on shared servers is too low Metabase corruption and replication issues Too few options for site owner administration Site/server failures too difficult to troubleshoot Not enough flexibility for customization Current support for PHP apps is inadequate

Windows Server 2008 Design Pillars Web Solid Foundation for Your Business Workloads Internet Information Services 7.0 Windows SharePoint Services Windows Media Services Windows Server Virtualization Terminal Services RemoteApp ™ Terminal Services Gateway Security Network Access Protection Read-Only Domain Controller Federated Rights Management Server Manager Windows PowerShell ™ Windows Deployment Services Server Core Next Generation Networking High Availability Clustering Reliability Management Virtualization

IIS 7.0 Major Features

ASP.NET and PHP Hosting on Windows New ASP.NET integration model for Developers –‘Integrated Pipeline’ makes ASP.NET more powerful ASP.NET can Process ASP/Static Content Ex. Forms Authentication for all Request Types –Developers can extend IIS7 with existing ASP.NET IHTTPModule APIs Give Developers More Control Over Their Apps –Unified Configuration, Administration, and Tracing IIS/ASP.NET settings in Web.config files IIS/ASP.NET side-by-side in IIS Admin tool IIS/ASP.NET mixed together in single log file.NET Developers will soon demand IIS7 hosting

Strategy for NXTGen Hosting Next generation hosting and service delivery platform Applications you can deliver as a service Delivering the digital lifestyle experience to your customers

Building A Revenue Platform ISVISV LOBLOB Industry AppsIndustry Apps CRM Web Conferencing Unified Messaging Collaboration Web + Mail $ Become a trusted IT provider Deliver more services Grow revenue

Hosting Commercial Applications Targeting SaaS ISVs & Developers

Strategy for NXTGen Hosting Next generation hosting and service delivery platform Applications you can deliver as a service Delivering the digital lifestyle experience to your customers

Rich Experience For All End Users Workstyle Lifestyle

Next Generation Web Experience A suite of tools to target developers and web agencies to create rich applications Photo, Music & Video Sites Social Networking Sites Enable Richer Sitebuilders Compelling Online Gaming

What is the Microsoft Service Provider Licensing Agreement Pay-as-you-go licensing Avoid upfront costs Map your licensing costs to your business model Get the latest software versions

Microsoft Partner Program An integrated partner program that: –Recognizes your expertise –Rewards you for your impact –Delivers value to help you be successful Which can help you to: –Realize your business potential –Extend your market reach –Increase operational efficiencies Hosting Specialization in Advance Infrastructure competency Registered Members

Helping You Get Into the Business… Marketing content | Industry | Partner Recruit ADS – Architecture & Design Session BDS – Business Development Session Sales Training and Tool Kit –Marketing templates, brochure template, product manager guide, persona descriptions, battle card, objection handling, telesales script, sales presentation, web site template, TCO tool

The Power of Choice – CRM Example

Summary The hosting industry is being transformed by disruptive technologies and new business models Hosters must evolve to win Three core elements are needed: –Platform –Services –Experience Developers are critical to the health of the ecosystem Partnerships will be a key element to success Microsoft is committed for the long term to being a strategic partner for our hosting partners

© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Exchange Example “Attached Services” From Microsoft “Attached Services” From Microsoft Multiple User Experience “Heads” Exchange Server: On-Premise or Hosted Exchange Server: On-Premise or Hosted

Case Study: Aruba.it Solution Optimize on the Windows platform Customer Result/Benefits Customer Result/Benefits Windows TCO was 16% lower than Linux 85% customers prefer Windows over Linux Customer Business Challenge Customer Business Challenge How to manage costs while offering rich features (unlimited bandwidth and diskspace) in shared hosting “For the same price and features, 85 percent of our customers prefer Windows over Linux. That enables us to optimize infrastructure and achieve great economies of scale, which lowers TCO dramatically.” Stefano Cecconi, CEO, Aruba Lower TCO for Windows-Based Services Fuels Profitability

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