Floral Industry

The World Floral Market  Different countries sell and buy flowers from each other.

Harvest  Grading – evaluating quality  Bunching- packing in 10/12/25 stems  Sleeving – placing plastic over them

Packing  Boxes  Pre-cooling  Ethylene

Shipping  Shipping by Air  Shipping by Truck

Distribution Map  Grower, Auction, Broker, Wholesaler, Retail and Consumer

Foreign Growers  Exports flowers from one country to the next.

Domestic Grower  Growers who grow flowers in the U.S.

Auction  Where growers sell their flowers to other brokers

Broker  Middle man between the grower and the wholesaler. They buy flowers in large quantities and sell them to the wholesaler.

Wholesaler  Buys flowers from growers and brokers and sells them to the floral shops.

Retailer  Arranges flowers and sells them to the consumer

Storage  Place where you store flowers – ex: cooler

Final Consumer  Purchases the flowers from the retailer. Ex: weddings, birthdays, anniversaries, etc.

National Advertising  Billboards, Websites, Commercials, Magazines, Newspapers, Signs, etc.

Create a Poster About:  The World Flower Market ( pg 380)  Harvest (383)  Packing (387)  Shipping (389)  Distribution Map (391) (Two Groups)  Foreign Growers (392)  Domestic Growers (392)  Auction (392)  Broker (393)  Wholesaler (394)  Retailer (396)  Storage (397)  Final Consumer (397)  National Advertising (398)

When making posters..  EXPRESS THROUGH PICTURES!!  DRAW and use MINIMAL WORDS  These will be placed around the classroom, so the bigger the better!!  You will be presenting them in front of the class.

The Floral Industry

Objectives  Describe the scope and value of the Floral Design Industry  Identify careers found in the floral design industry  Identify needed occupational safety practices in the floral industry

A Rose  6am Monday- Harvested in Israel  10am Monday- sold to exporter in Holland  1pm Monday- shipped from Amsterdam airport  5am Tuesday-delivered to wholesaler in Portland Oregon  1pm Tuesday- placed on display on retail in Portland.

That was just one Rose!!!  Think of how HUGE the floral industry actually is and how many people are involved in it!!!

The Floral Industry  Businesses that sell, distribute, handle, design and deliver fresh flowers and foliage  Partners- exporters, wholesale retail, supply companies & interior-scaping firms  International, multibillion dollar industry FLORICULTURE

Vocabulary  Cut/Fresh Flowers- the flowering portions harvested or cut from plants  Cut Foliage- Leafy segments removed from potted or field grown plants  Add texture and shape to designs

Flowers vs Foliage

Floral Exporters  Businesses responsible for buying and supplying flowers and foliage to many parts of the world  Flowers grown and needed all over the world  Must use timely and efficient shipping methods

Floral Exporters  Early in history, flowers were grown and sold locally. WHY?

Floral Exporters  Major Exporters- Italy, Kenya, Columbia, South America, Ecuador  International Wholesale Cut Flower Market- Holland (Netherlands)  US is a major Floral Importer- what does that mean?

Careers in Wholesale  Manager  Buyer  Salesperson

Wholesale Florist  Purchases cut flowers, foliage, plants and hard goods from growers/suppliers around the world and then resells them to retail businesses around the world

Careers in Wholesale  Manager  Buyer  Salesperson

Retail Florist  Provides a variety of floral design products and services to customers

Careers in Retail  Owner  Manager  Floral Designer  Salesperson  Floral Delivery  Plant Care Supervisor

Share!!!  What type of events do you or have you celebrated with flowers?

Floral Supply Companies  Sell hard goods and tools

Interiorscaping Firms  Uses plants to enhance interior spaces  Analyze the site  Choose suitable plants  Order and install plants  Maintenance contract

Careers in Interiorscaping  Plant Care Technician or Interior landscape technician  Watering, fertilizing and insect and disease control

Sales and Service chapter #2

What personal skills are needed to be a good salesperson? 1) Outgoing personality, enjoy working with people 2) Have tact and be sensitive to people's feelings and attitudes. Make people comfortable and avoid arguing or offending people.

What personal skills are needed to be a good salesperson? 3) Be courteous, good manners, put customer first, speak in friendly manner 4) Have initiative. show interest in customer's needs and be able to direct conversation towards a sale.

What personal skills are needed to be a good salesperson? 5) Persistence. always strive to improve sales skills and continue to try new methods. do not give up if the customer does not buy immediately 6) Good health. person in poor health is seldom enthusiastic. sales requires a lot of energy

What personal skills are needed to be a good salesperson? 7) Personal appearance. grooming.  salesperson must sell self before product. (posture, dress, hygiene) 8) Ethical standards. always tell truth about the product being sold

How do you deal with different groups of people? Customers: call customers by name if possible. be friendly and enthusiastic. Listen to needs. don't argue. always thank them for patronage Co-workers: cooperation Supervisors: courteous, friendly, keep communication lines open Suppliers: treat same as customers

What communication skills are needed in the field of sales? Listening: listen to understand, do not interrupt or jump to conclusions Reading: need to fully understand instructions and directions that come with product. need to keep current in technology. keep up on news Writing: neat and legible so that it can clearly be understood, accuracy is important

What technical skills are needed in the field of sales? 1) knowledge about the product. 2) laws pertaining to product 3) manufacturing process 4) knowledge about the competition (advantages and disadvantages)