Strategy For The 21 st Century Prometheus Process venturist ® incorporated The Prometheus Process: Creating And Executing Winning Strategies Overview

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Tactically Focused Organization

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Good Tactics Are Important—But Not Sufficient Tactics Are The Basic Actions of Any Organization— Flying, Shooting, Selling, Making, Serving But Superior Tactics Don’t Guarantee Success, and Success Doesn’t Require Superior Tactics –Military The United States and Vietnam –Business Apple And The IBM Personal Computer Superior Tactics Rapidly Lose Effectiveness Over Decreasingly Short Periods of Time –The Drive-through Window –Price Discounts

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Strategy An Organization Without Strategy Is Dependent On Luck or Genius For Success Strategy Is The Number One Responsibility Of All Leaders And Managers –And Should Be Of Great Interest And Concern To Everyone In An Organization Strategy Is The Game Plan To Create The Future—To Win—Even In The Face Of Resource Constraints Or Hostile Environments –Maximizes Reward, Minimizes Risk –Leverages Resources –Leads To Long-term Success –Provides Context, Meaning, Value, Direction, And Alignment For Every Tactical Action Value Cycles 1 st Strategic Phase 2 nd Strategic Phase Terminal Phase Tactical Phase

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Strategically Focused Organization

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Business World Retailer TV, Radio, &Print Media Venture Capitalists & Banks ? Innovators Interest Groups Transport Direct Customer Competitor 2 Supplier’s Supplier Company Supplier Your Company Government Competitor 1 ? ? Consumer

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX How We Perceive Business World Characteristics Retailer TV, Radio, &Print Media Venture Capitalists & Banks ? Innovators Interest Groups Transport Direct Customer Competitor 2 Supplier’s Supplier Company Supplier Your Company Government Competitor 1 ? ? Consumer Complex Tough Random Fickle Unpredictable Uncooperative High Risk

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Stimulus How We Typically Deal With Our Business World Retailer TV, Radio, &Print Media Venture Capitalists & Banks ? Innovators Interest Groups Transport Direct Customer Competitor 2 Supplier’s Supplier Company Supplier Your Company Government Competitor 1 ? ? Consumer Hunch Opportunity Problem Tactical/Single Point Action

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Outcome Probabilities As A Result Of Typical Tactical Actions Retailer TV, Radio, &Print Media Venture Capitalists & Banks ? Innovators Interest Groups Transport Direct Customer Competitor 2 Supplier’s Supplier Company Supplier Your Company Government Competitor 1 ? ? Consumer Tactical/Single Point Action Good Outcome Sector = ~10%

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Methodology To Increase Probability of Success High Definition Picture Of Desired Outcome System Steering Through Parallel Operations System Understanding And Thinking Strategic Plans To Deal With Variation Retailer TV, Radio, &Print Media Venture Capitalists & Banks ? Innovators Interest Groups Transport Direct Customer Competitor 2 Supplier’s Supplier Company Supplier Your Company Government Competitor 1 ? ? Consumer Bad Outcome, Low Risk Sector = ~ 25% Strategic, Parallel Operations Against The Whole System

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Cost of Operations Time Value of Action Time Required To Affect Centers Of Gravity Associated With Any Strategic Enterprise Very ShortVery Long Low High Likelihood of Achieving Objectives Serial Domain Parallel Domain PsPs The Ideal Plan: Highly Compressed, Highly Parallel

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Methodology To Decrease Risk Strategic Measures To Define Success And Failure Strategic Plans To Deal With Variation Commitment To Fast-Fail Advance Agreement To Change Strategic Path When Strategic Measures Dictate Strategic Change Points Looming Strategic Failure Seismic Events Imminent Strategic Success Descent Into Serial World

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Prometheus Strategy Process Where How Exit What Develop Future Picture, Measures Of Merit, Guiding Precepts Develop Parallel Campaigns Against Centers Of Gravity Exit Points And Exit Plans Defined In Advance; Executed Quickly When Indicated Identify Systems And Centers Of Gravity Knowing That Value Lies In The Future Understanding Difference Between Serial And Parallel Operations Knowing That Everything Happens In Systems Recognition That Everything Ends And That Error Is Common Design the Future Target for Success Campaign to Win Finish with Finesse

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Prometheus Process Measures of Merit Guiding Precepts Strategically Aligned Organization Fail Succeed Start Where? What? How? Exit? Design the Future Target for Success Campaign to Win Finish with Finesse

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Prometheus Process Steps For Strategic Success Design The FutureTarget For SuccessCampaign To WinFinish With Finesse Environment Future Picture Guiding Precepts Measures of Merit Relevant Systems Centers of Gravity Desired Effects Parallel Attack Organization Orchestration Exit Points Termination Plan Reconstitution Where How What Exit

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Promethic Laws Every Action Affects The Future Specific Actions Create A Specific Future Every Thing And Every Action Happens In A System All Systems Have Inertia And Resist Change All Systems Have Centers Of Gravity Systems Change When Their Centers of Gravity Change The Extent And Probability Of System Change Is Proportional To The Number Of Centers Of Gravity Affected And The Speed At Which They Are Affected All Known Systems And Things Have A Beginning And An End Specific Actions Produce Specific Ends Where?What?How? Exit?

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Prometheus Process Planning And Execution Abstract Where?What?How?Exit? Future Design Systems Design Organize, Schedule, Orchestrate End-Game Design Campaign in Parallel Make Systems Change Win! And Proceed To Next Strategic Level Execute End- Games Strategy Is Answering The Four Questions The Strategic Plan The Strategic Actions Campaign Design

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Steps To Build And Execute A Prometheus Grand Strategy 1. Scope The Environment Assumptions Disruptors/Trends Develop A Common Understanding of The Environment You Operate In 3. Develop Future Picture Write Key Descriptors Measures of Merit Layout A Future Picture Aligned With Key Descriptors Based On Scope Defined Above 2. Establish Strategic Context Define Scope and Timeframe For Grand Strategy 4. Develop Guiding Precepts Prime Directives & Rules of Engagement Layout Values That Define Organizational Behavior 5. Sketch External System System Energy & Desired System Effects Recognize Your External System And How It Needs To Change External Centers of Gravity 6. Map External System External Strategic Impact Plans Identify Critical Elements of the External System and How They Need To Change. Internal Centers of Gravity 7. Map Internal System Internal Strategic Impact Plans Identify Critical Elements of the Internal System and How They Need To Change. 8. Prioritize Future Picture Assessment Key Descriptor Alignment Assess Each Center of Gravity As To Its Relative Importance To Achievement of The Future Picture 10. Establish Campaigns Campaign Teams Organize Centers of Gravity Into Campaigns To Optimize Resources and Assign Campaign Responsibility 9. Build Master Effects Plan Phase Effort Against Centers of Gravity Across Campaigns and Resources 11. Write Action Plans Campaign Teams Develop Action Plans For Each Center of Gravity and Strategic Impact Plan 12. Develop Fractal Systems Campaign Teams Develop Fractal Systems For Complex Centers of Gravity Complex Centers of Gravity Treated As Systems Fractal Strategic Impact Plans 13. End Game Planning 14. Red Team Assessments

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Business Strategy Process Retailer TV, Radio, &Print Media Venture Capitali sts & Banks ? Innovat ors Interest Groups Transpo rt Direct Custom er Compet itor 2 Supplier ’s Supplier Compa ny Supplier Your Compa ny Govern ment Compet itor 1 ? ? Consu mer Store s Mark eting Comp any Execs ? Sales Force Buildi ngs Logist ics Rides Bank er Acco untin g Secur ity CEO, Boar d Constr uction Innov ation ? ? cast mem bers Internal System External System Design the FutureTarget for SuccessCampaign to WinFinish with Finesse Start Succeed Future Picture For Disneyland ~1953 Start With The Future Epcot Center Identify Centers Of Gravity Affect In Parallel Realize Picture And Start Move To Next Level

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Plan and Operate In The Open Use Three Echelon Approach- -And Red Team!

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Think Like An ArchitectFocus On The Future Plan In The OpenExecute Good Enough Plans Go To Rome!Concentrate For Success Defend All—Lose AllStay Out Of The Balkans Maximize FriendsDon’t Underestimate Don’t Deceive YourselfMaintain Momentum Be OffensiveMaintain And Use Reserves Impose Your PlanMake Time Your Servant The Cardinal Rules Time-tested, Easy-to-remember, Strategic Rules To Improve Probability Of Success At All Levels Of Operations Use In Planning And In Execution

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Prometheus Process At Every Level Company Division Region Office Shift Project

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Prometheus Organization Has A Well Articulated, Fully Understood And Accepted Strategy Guiding Whole Organization Understands Process And Uses The Vocabulary Is Committed To Open Planning –And Red Teaming Has Campaigns To Change Centers Of Gravity Underway At All Levels Is Using Cardinal Rules Throughout Organization Is Moving Towards Higher Value (Profits, Service, Victory)

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX 10 Aug – Gen Schwarzkopf accepts “Checkmate” concept Proto-Prometheus Planning In Fast-Time 2 Aug Invasion Crisis! Bureaucracy response— make old ideas/plans fit 8 Aug – Gen Schwarzkopf call for help “Checkmate” creates “top down” plan geared to new situation 11 Aug – Gen Powell, CJCS, accepts concept 15 Aug – Abbreviated draft to President 17 Aug – Full Ops Plan to Gen Schwarzkopf 10 Sep – Gen Schwarzkopf says ready to execute Aug 1990Sep 1990

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Value Of Strategy In War Two Cases VietnamGulf War I Strategy Undefined, Random, Serial Clear, Steady, Parallel Committed Manpower ~500,000 US Killed In Action ~50,000~148 Duration ~10 Years42 Days Cost To United States $623 Billions (Now Year Dollars) ~$0 ($80B Total--Mostly Paid By US Allies)

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Business Success Through Strategy Company Valuation Millions

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Business Success Through Strategy

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Strategy Strategy Has Two Crucial Purposes –Raise Probability Of Success –Reduce Cost Of Failure Don’t Leave Home Without It!

Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Overview Conclusion Think Strategically Focus Sharply Move Quickly

Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Prometheus Process Overview Insights and Discussion Photo Credits: (Methodology to Decrease Risk, Mountain Climber, BigSkyPhotos License) (Future Picture Graphic, J Warden photo of Renoir’s Luncheon of the Boating Party) (The Promethic Laws, J Warden Photo of Prometheus Statue in front of Rockefeller Center, NYC) (The Business Strategy Process, M Cline Photos of Walt Disney Statue and street in Disneyland, Disneyland, CA)