MAKE SURE EXPORTING AND THE MARKET YOU SELECT IS RIGHT FOR YOU

Keys To Export Success Company Commits to Exporting Predicted Demand Product or Service Identify Potential Customers Industry Structure In Target Country Product Standards and Regulations In Overseas Market Modifications Required To Make Product or Service Saleable Assess Export Potential Competition Research Target Market

Opportunity identification Product / service enhancement Skills enhancement Opportunity exploitation Invest NI support for Export success cycle New exporter New product New market

Areas of Invest NI Trade support  Understanding the opportunities  Making sure companies have the know how  Getting companies into the market  Help through Invest NI’s in-market presence

Understanding the opportunities Market research  Business Information Centre Desktop research Access to published reports (10% free)  In-market  TAS – Trade Advisory Scheme Invest NI resource; £100 per day  OMIS – Overseas Marketing Introduction Service UKTI tool; £100 per day  TAS/OMIS – 100% funding for business that has not exported beyond ROI/GB. Limit of 5 days TAS or 40hrs OMIS on once only basis

Making sure companies have the know how  Export workshops Cost - £75 per workshop  Doing Business Seminars Free to companies Used to promote market opportunities Recruit for missions / exhibitions  1:1 support (Export Development Service) Cost - £100 per day (up to 10 days consultancy)

Getting companies into the market  Going Dutch  Going South Africa  Go Canada  Czech it out  Market visits Trade Mission Exhibition Companies pay contribution if exhibiting on INI Group stand Invest NI offers financial support towards travel & accommodation (outside ROI & GB) 50% economy airfare £75 per night

Getting companies into the market  Return to market visits 3 within 1 year of participating on Invest NI event Invest NI offers financial support towards travel & accommodation (outside ROI & GB) 50% economy airfare £75 per night  SOLEX Up £2000 per stand (where Invest NI is not exhibiting) Up to 3 visits per event (currently 1 event per year) Support for return visit to event market (outside GB and ROI)

Other types of support  Buyer / agent / distributor visits accommodation costs covered but not travel (maximum of 3 visits per buyer / agent / distributor per year)  Legal Services – international distribution / agency agreements (50% of cost up to £10,000 per year)  Translation Services – marketing collateral (websites, brochures) (50% of cost up to £10,000 per year)