GPWA Facebook Applications Social networking is the wave of the future ─ as important to affiliate marketing tomorrow as search engines are today. The GPWA is busy preparing for that future in a way we think will benefit every member of the industry – from portal webmasters to affiliate programs to operators to players. With the new facebook applications, the GPWA will enable its members and other iGaming affiliates to earn revenue using social networking. © 2008 Casino City and Gambling Portal Webmasters Association

Top Ranked Websites

© 2008 Casino City and Gambling Portal Webmasters Association Top U.S. Sites – Audience Size and Page Views † Values indicated in millions.

© 2008 Casino City and Gambling Portal Webmasters Association Facebook Country Demographics Current Facebook languages: English, French, German, Spanish.

© 2008 Casino City and Gambling Portal Webmasters Association A social utility that facilitates communication with friends, family and coworkers. More than 68 million active users More than 6 million active user groups More than 15 million photos uploaded daily What is Facebook?

© 2008 Casino City and Gambling Portal Webmasters Association

Facebook is an open platform where anyone can create applications for others to use. Over 20,000 applications are currently available. Third Party Facebook Applications

© 2008 Casino City and Gambling Portal Webmasters Association Information Sharing Applications

© 2008 Casino City and Gambling Portal Webmasters Association Social Interaction Applications

© 2008 Casino City and Gambling Portal Webmasters Association Competitive Game Applications

© 2008 Casino City and Gambling Portal Webmasters Association Record and share with your friends what casinos and other gaming sites and facilities you have visited (both land-based and online). Indicate planned casino trips, whether you had a big win, tell your story about what happened. Information is shared with your friends on facebook: -I’m going to Foxwoods this weekend -I won a slot tournament at River Belle Casino -I won $45K playing keno (a true Casino City employee story). The location of land-based casinos is shown on a map. Favorites can be shown for both land and online casinos. Links to online gaming sites will carry affiliate codes. The “Casinos I’ve Visited” Application

© 2008 Casino City and Gambling Portal Webmasters Association

Holland Casino Amsterdam

© 2008 Casino City and Gambling Portal Webmasters Association

Holland Casino Amsterdam

© 2008 Casino City and Gambling Portal Webmasters Association Record online gaming sites you work with as an affiliate and the affiliate codes you want used in the facebook application. Identify your portal sites, facebook groups, and facebook pages that you want to be promoted on facebook. Use the “Casinos I’ve Visited” application yourself and invite others to use the application (via facebook, , or your website). Your affiliate codes are used for links to online casinos from your pages and your invitees pages. Your portal sites, facebook groups, and facebook pages are promoted from your pages and the pages of your invitees. Detailed reports will provide information on traffic to online gaming sites attributable to you and your invitees. Fully Integrated Support for GPWA Affiliates

© 2008 Casino City and Gambling Portal Webmasters Association

An application for operator facebook pages displaying selected stories about the operator’s property or properties from friends. Awards for a property based on feedback from facebook users using attributes such as number of visitors to the property and frequency with which a property is labeled a “favorite.” Competitive intelligence about how the operator’s properties compare with other properties from a facebook user perspective. Promotion of the “Casinos I’ve Visited” application to existing customers will spread the word about your property to friends of those customers through facebook. Support for Online & Land-Based Gaming Operators

© 2008 Casino City and Gambling Portal Webmasters Association The player application is currently undergoing beta-testing. We anticipate a full month of additional development before the player application will be ready for broad release. The affiliate promotion interface will be released for beta-testing in early April. The affiliate reporting interface will be released for beta-testing in late April. General commercial release of the application will occur during the month of May. Features to support operators will be added after general commercial release of the “Casinos I’ve Visited” player application. Current Application Status

© 2008 Casino City and Gambling Portal Webmasters Association It does an excellent job of marrying our comprehensive gaming locations database with proven approaches to social networking. The application effectively cross-promotes online gaming to current land-based only gamblers who have friends that gamble online. Information about friends and their visits to online gaming sites can both increase trust and serve as a strong reference for individual online gaming sites and the online gaming industry as a whole. The application provides a direct benefit to everyone who promotes it to their customers including portal webmasters, affiliate programs and both online and land-based gaming operators. Why We Believe the Application Will Be Successful

© 2008 Casino City and Gambling Portal Webmasters Association “Oh my god! This is really fantastic. It will be a revolution, the most ideal way to integrate casino fans into a social network.” “Very good idea!!! Honestly, I had such thoughts, but I couldn't develop such an application alone. So I'm very glad that GPWA is working on it and I'll try to help.” “I'm very excited about this application. I see a bright future for it and I'm looking forward to the final version.” “Now that’s pretty cool ! My local casino is so small, about the size of my bedroom and you have it listed, I even managed to find a couple of casinos I could visit near the office … there is definitely lots of potential here. I look forward to having a proper look this evening. Good work guys !” Feedback from GPWA Application Beta Testers

You’re Invited… Come help us celebrate this exciting opportunity! © 2008 Casino City and Gambling Portal Webmasters Association When: TODAY 5:00-7:00 p.m. Where: Foyer Room (1 st Floor) With a warm thanks to our sponsors:

GPWA Facebook Applications Visit the following webpage for an online copy of the presentation: © 2008 Casino City and Gambling Portal Webmasters Association