This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Slides:

Advertisements

Similar presentations

© 2007 Outsell, Inc. All rights reserved. Overview: KM and CI in Information Management Special Libraries Association Denver, Colorado June 6, 2007 Joanne.

Advertisements

You Need to Know Because …

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Placeholder for text (substitute your own text; delete when not used)

Introduction Technology company focused on digital advertising solutions Products Include: a)(!)Yureekah b)(!)Zimblee c) Launching a new product shortly..

This presentation, including any supporting materials, is owned by CIO Council Romania and is for the sole use of the intended CIO Council Romania audience.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Fluff Matters! Information Governance in an Online Era Lisa Welchman.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Best Practices Using Enterprise Search Technology Aurelien Dubot Consultant – Media and Entertainment, Fast Search & Transfer (FAST) British Computer Society.

Agenda Affiliate Marketing Background Essentials of Affiliate Marketing Adsmarket Solutions Mission Statement Process Methodology Summary About Adsmarket.

© Experian CheetahMail All rights reserved. Confidential and proprietary. 1 © Experian Information Solutions, Inc All rights reserved. Confidential.

Analyzing the future of ECM Alan Pelz-Sharpe – Research Director.

2010 FNAME Summer Learning Series Digital Media Sales, James Holmes.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Who We Are We enable our customers to gain unprecedented insights to optimize their customer, channel partner, vendor and employee relationships. TheMindSuite.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Yahoo! Close The Loop Understanding the Synergy Between Search and Display Advertising Phase 1 Findings.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Confidential and proprietary information of Ingram Micro Inc. — Do not distribute or duplicate without Ingram Micro's express written permission _.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Interactive Media The Basics. 2 Today’s Topic – Interactive Media Who we are and what we do –Strategy –Banner Advertising –Sponsorships –Search Engine.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Online Marketing communications. Learning Objectives Identify the major forms of online marketing communications Discuss the ways in which a Web site.

© 2012 Pearson Education, Inc. publishing Prentice Hall. Note 5 Competitor Analysis— Competitive Intelligence.

1 UNIT 7: STRATEGIC ANALYSIS: INDUSTRY, COMPETITORS, CUSTOMERS.

Copyright 2008 IDC. Reproduction is forbidden unless authorized. All rights reserved. Leveraging Business Intelligence For Competitive Advantage Competing.

Page 0 ©2005 Avenue A/Razorfish. All rights reserved. This material contains confidential and proprietary information of Avenue A/Razorfish and may not.

Copyright © 2010 Pearson Education, Inc.Copyright © 2007 Pearson Education, Inc. Slide 1-1 ELC 200 Day 15.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Market Analysis CHAPTER 6 BBUSS 2403 BUSINESS PLANNING 3-1.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Is Your E-commerce Site Losing Customers? Sharon Taylor.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

Oracle Fusion Applications 11gR1 ( ) Functional Overview (L2) Manage Inbound Logistics (L3) Manage and Disposition Inventory Returns.

Why BI….? Most companies collect a large amount of data from their business operations. To keep track of that information, a business and would need to.

Mboindy.com Halie Vining Director of Consulting, Relevance Content Strategy: The Research & Data Behind Successful Content Marketing.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

D IGITAL M EDIA A July 2010.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

CONFIDENTIAL AND PROPRIETARY This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole.

Tied Mortgage Distribution – Royal Bank of Canada CCS 008 – Certified Case Study December 2015.

Opportunities and Threats to the Packaging Industry in 2021: A Global Executives Survey The report focuses on global major leading industry players with.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

The Premier Source for Microfinance Data and Analysis This presentation is the proprietary and/or confidential information of MIX, and all rights are reserved.

© Copyright 2004 Frost & Sullivan. All Rights Reserved. CRM Markets for the U.S. Pharmaceuticals Industry Enterprise Analytics Offers Unprecedented Opportunities.

DIGITAL MARKETING A good career option

1 Getting your Membership ROI May 15, GETTING YOUR MEMBERSHIP ROI Member Advantages $50,000 worth of information for your membership dues investment.

©2012 MasterCard. Proprietary and Confidential Intelligence for small to mid-size Merchants Market Vision Report.

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner.

CONFIDENTIAL AND PROPRIETARY This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole.

Re-Imagining IT: the 2011 CIO Agenda

Application Life Cycle Management (ALM) Tools, 2012

Messaging: A New Approach for Executive Conversations:

Marketing Information Management

NetApp © 2018 NetApp, Inc. All rights reserved NETAPP CONFIDENTIAL ---

Presentation transcript:

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2010 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Analytics Sales Training

Agenda In this module, we’ll discuss: What is Gartner Analytics Who benefits from Gartner Analytics The Gartner Analytics value proposition What products Gartner Analytics supports 2

Gartner Analytics 3 Gartner Analytics is proprietary data that leverages Gartner’s extensive interactions with IT buyers Inquiry Analytics 100,000 IT buyers inquiries per year Search Analytics 2 million IT buyers searches per year Readership Analytics 3 million IT buyers document hits per year

Gartner Analytics 4 Gartner collects user information Vertical industry Enterprise size Job role Geography A rolling survey of the IT marketplace Uses only data from IT end users Gartner Analytics is focused on three domains

Gartner Analytics: Multiple Roles 5 Gartner Analytics is useful for multiple roles within technology provider organizations Sales and marketing leaders can measure the effectiveness of their marketing and Public Relations efforts Product Managers can predict emerging technology and vendors Analyst Relations professionals get the quantitative metrics they need to best measure IT buyer interest

Gartner Analytics: Value Proposition 6 Gartner Analytics helps technology providers understand the mindset of the technology buyers Search Analytics help technology providers understand popular and emerging search terms Readership Analytics show the number of times a document has been accessed Inquiry Analytics break down inquires related to a specific vendor or technology topic Anonymous Data – NOT a source of leads for vendors Gartner Analytics is a source of INSIGHT

Gartner Analytics Online Tools 7

8 Emerging Searches Discover the newest search terms of the the last 90 days Emerging Searches Discover the newest search terms of the the last 90 days

Gartner Analytics Online Tools 9 High Growth Searches See what terms have grown in popularity over the last 30 days High Growth Searches See what terms have grown in popularity over the last 30 days

Gartner Analytics Online Tools 10 Most Popular The most searched-for terms over the last 90 days Most Popular The most searched-for terms over the last 90 days

Gartner Analytics: Page Layout 11 Free-text entry to search and compare

Gartner Analytics: Page Layout 12 Related Analysts

Gartner Analytics: Page Layout 13 Related Keywords

Gartner Analytics: Page Layout 14 Searcher Demographics

Gartner Analytics: Page Layout 15 Insight into mindset of technology buyers Select the right topic for a campaign Optimize keywords on search engine marketing Determine whether branding or re-branding efforts are effective

Readership Analytics 16 Provides opportunities for qualitative and quantitative analysis Available on any research documents that has been published for at least 30 days Helps to understand IT buyer interest in a Gartner document

Inquiry Analytics 17 Looks at the live interactions between technology user clients and their selected analysts Users tend to be closer to a buying decision

Inquiry Analytics 18 Gartner records topics and vendors discussed in analyst inquiries Reports break down users by job role, industry, peer group Available to Gartner for Business Leaders clients in Excel format Gartner analysts write qualitative research based on trends they see in end user inquiry

Inquiry Analytics 19 Can be used to demonstrate the effectiveness of advertising Show how a technology brand is trending versus its competitors

Inquiry Analytics 20

Inquiry Analytics: Access 21 All Gartner for Business Leaders clients can access Readership Analytics Not everyone can access search and inquiry analytics Product Management and Marketing & Marketing and Competitive Intelligence receive full access to search and inquiry analytics Gartner for Emerging and Midsize Technology Providers clients do not get access to Gartner Analytics

This presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other authorized recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2010 Gartner, Inc. and/or its affiliates. All rights reserved. Thanks for participating in this training Please take a short quiz to reinforce the key points Gartner Analytics