© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cognitive Threat Analytics on Cisco Cloud Web Security Cisco Partner Confidential: Not For Distribution: Under NDA

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 2 © 2013 Cisco and/or its affiliates. All rights reserved. Most organizations, large and small, have already been compromised and don’t even know it: 100 percent of business networks analyzed by Cisco have traffic going to websites that host malware. - Cisco 2014 Annual Security Report The Realities of Today’s Threat Landscape

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 Cognitive is a cloud-based solution that reduces time to discovery of threats operating inside the network. Continuous Monitoring for Threats After an Attack Identifies new threats Learns from what it sees Adapts over time

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Problems with Traditional Threat Monitoring Admin Rules Based Dependent on complex manual rule sets Subject to human limitations and biases Time Consuming Takes weeks or months to setup Requires constant tuning Security Team Highly Complex Often requires a trained team of experts to manage and maintain Unable to keep up with the latest threats

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 Easy Setup Cognitive discovers threats on its own…just turn it on.

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Normal… or Not? Cognitive spots symptoms of infection using behavioral anomaly detection algorithms and trust modeling

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Learns and Adapts Cognitive uses machine learning to learn from what it sees and adapt over time

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Potential Threat Behavioral Analysis Anomaly Detection Machine Learning Internal Users Identifying Threats with Cognitive Threat Analytics

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Cognitive: Benefits Active, continuous monitoring for threats that have penetrated defenses Accurate and fast identification of threats stops the spread of an attack Consistent and reliable spotting of new exploits by focusing on anomalous behavior Advanced statistical modeling and machine learning that make more accurate determinations Adaptive capabilities that can respond to new threats as they emerge No need to create and maintain manual rule sets No need for human intervention Reduced time to discovery Security that evolves Easy setup and maintenance

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Licensing and Release Date Licensed feature on Cisco Cloud Web Security Part of Premium license bundle that includes Advanced Malware Protection (AMP) Available in April 2014

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Call to Action Opportunity Next Steps Upgrade existing Cisco CWS customers to Premium license Leverage as entry point for displacing competitors Target midsize accounts with limited Security staff Schedule a demo to showcase key features Download selling aides to learn more

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Cisco Confidential 12 © 2013 Cisco and/or its affiliates. All rights reserved. What’s In It for Partners

Cisco Confidential 13 What’s in it for Partners Be more competitive and profitable with broader portfolio of integrated solutions Capture the huge Installed base - 35,000 customers, 60,000 appliances 250M users Increase revenue with more migration, upsell, and acquisition opportunities Create recurring revenue streams with value added services Act as a trusted Security advisor with integrated solutions and pre validated designs New specialization is easier, faster, and cheaper for partners. Specialized partners equals more sales. Enhance profitability with Cisco programs and incentives Keep sales moving while securing new opportunities. Two new security campaigns create demand — today.

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Security Promotions | Available in all regions Up to 60% savings Switching, Wireless, Cisco Prime Infrastructure, and Cisco Identity Services Engine (ISE) Until July 26, 2014 Up to 15% trade-in credit Migrate to Cisco ASA 5500-X appliances with TMP Until April 30, day free try and buy options Cisco or Web Security solution Ongoing Up to 60% off When purchasing ISE and WLAN at the same time Until July 26,

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Make Security Services an Integral Part of Your Services Business Strategy PROFESSIONAL SERVICES SUPPORT SERVICES Drive Incremental Services Revenue Increase Margins Using Automation Provide Extra Coverage and Support During Security Technology Transitions Increase Service Value and Customer Loyalty Drive Incremental Services Revenue Increase Margins Using Automation Provide Extra Coverage and Support During Security Technology Transitions Increase Service Value and Customer Loyalty Optimize Your Existing Practice Gain Expertise to Deliver New Professional Security Services Help Your Customers Evolve and Develop a Security Strategy Align your customers security strategy with their business objectives Leverage Cisco Assets to Build a Managed Services Practice Gain Expertise to Deliver New Professional Security Services Help Your Customers Evolve and Develop a Security Strategy Align your customers security strategy with their business objectives Leverage Cisco Assets to Build a Managed Services Practice Quickly Expand into New Practices MANAGED SERVICES

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Next Steps… Ready Familiarize with New Cisco Security Portfolio Go Close the Deal Set Start Customer Conversations Capture the Opportunity - Sell Cisco Combine Bundles, Promotions, Services & Capital Attach Technical Services Close the Deal Register the Deal for Credits Educate Yourself Launch Page: Identify Key Prospects Position Value-Added Security Services Leverage Tools & Offers UA Breakaway TMP Cisco BYOD Smart Solution Start Conversations Use Security Marketing Campaigns and Partner Resources Next Generation Threat Defense (Avail end of Feb)Next Generation Threat Defense Safeguarding Your Organization Assess & Discover Security Assessments Services for Migration Cisco Security Services Cisco Validated Designs

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Partner Resources RSA Partner Launch Resources Executive Briefing Center (EBC) Presentation Security Partner Launch At-A-Glance Partner Links Cisco Partner Brand Exchange Cisco Partner Central Cisco Partner Marketing Central Sell Services Cisco Capital Cisco Competitive Edge Portal Cisco Partner Education Connection Cisco Security Partner Community Partner Incentives and Promotions Sourcefire Acquisition Resources Steps to Success Related Security Links Partner Architecture Home Page Use Case Tool and Resources Sales and Marketing Resources Services Cisco Branded Security Services Collaborative Security Services Global Proposal Services Technical Services Smart Care Partner Support Service SMARTnet Smart Net Total Care

© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Thank You