CONSISTENCY? Recreation then is highly volatile and individually oriented - possibility of conflicts? So how do we look at it?

Recreation Needs Demand Satisfiers - political - market -financial -environmental Demand Generators - social -cultural -economic - knowledge/time Actors private public commercial Facilities / Activities Resource Base Physical, Socio/cultural, Economic, Political

First Direction Employed by business Advantage of concrete numbers –Therefore graphs, statistics Demographics.

Introduction to Population Definitions SIZE OF THE POPULATION Differing and sometimes contradictory impacts

The size of the population will affect the type and number of facilities this should produce a regular pattern associated with the location of population because we use the general population to represent the ‘target’ population

USA - Base Populations 90’s

Pattern Variation

Non Obvious Factors Skyline Marina 45 yrs old 2 employees 2004 – 16 $ 23,000 – 2 million What would appear to be wrong??

Wall Drug South Dakota Rte 16

Wall Drug South Dakota Direction now is across I90 Variety of attractions South to Mt Rushmore West to Yellowstone, Devils Tower, Big Horn Mtns

1931 Ted and Dorothy Hustead and family roll into Wall, South Dakota –50 mi. east of Rapid City –on the edge of the badlands –on route between Mid-west (Chicago) and Yellowstone, Devils Tower and other ‘natural’ attractions Nickname - ‘geographical centre of nowhere’ Buy only drug store in town for $3,000 –income in first month - $360

Family Agreement that they would try it for 5 years then move After 4 yrs. 6 mos. no success –Dorothy notices that the traffic going by on Rte 16 disrupts her afternoon naps –Suggestion that a small sign offering free ice water might divert tourists heading to: Mt. Rushmore

Burma Shave had a tradition of offering sequential signs Hustead followed the same pattern in an attempt to divert traffic (off hwy 1.5 blocks)

GET A SODA GET ROOT BEER TURN THE CORNER JUST AS NEAR TO HIGHWAY 16 AND 14 FREE ICE WATER WALL DRUG

Expansion of the store - goods plus attractions Product plus price plus promotion plus place equals profit. Signs on every highway in South Dakota and neighbouring states - all giving the distance to Wall Drug Pre WWII the advertising budget was $300,000 –GI’s overseas pair ‘distance to Wall Drug’ with the ‘Kilroy was here’ signs

Signs are posted internationally –Buses in London, England –Every train station in Kenya –A sign by the Taj Mahal - “only 10,728 miles to Wall Drug” Every visitor from year one has received a free ‘Wall Drug’ sign. The advertising budget is not significantly larger today because of impromptu signs

Highway Beautification Act Lady Bird Johnson plows through the act forbidding the erection of billboards on highways –process continuing today Bill Hustead (son) gets himself elected Chairman of the South Dakota highway Commission –Signs now only in South Dakota and overseas

I 90 During the Johnson reign - I 90 is built - bypassing Wall and routing tourists further away

60’s to present

Bill Hustead embarks on a campaign to enlarge Wall Drug Replica of old pharmacy remains - features a suppository machine expansion to a 75,000 sq. ft. enclosed mall with a variety of shops and ‘corny free attractions - replica of a Trappist monastery 400 seat café still sells 5 cent coffee - and free ice water (1.5 tons of ice / day)

‘Attractions’

America’s Highway

1926, the great "Mother Road”,Route 66, one of the most celebrated roads in U.S. history paved it's way through America. Route 66 spanned Chicago through Los Angeles. It was created with the intention of being "America's Highway," a thoroughfare connecting the main streets of rural and urban communities along its 2400 mile path..

(GET YOUR KICKS ON) ROUTE 66 [Bobby Troup] If you ever plan to motor West travel my way, take the highway, that's the best Get your kicks on Route 66 Well it winds from Chicago to L.A. more than two thousand miles all the way Get your kicks on Route 66 You go through St. Louis, Joplin, Missouri, Oklahoma City that's mighty purty you'll see Amarillo, Gallup New Mexico Flagstaff Arizona, and don't forget Winona Kingman, Barstow, San Bernardino Won't you get hip to this timely tip when you make that California trip Get your kicks on Route 66

Iconic

But in the normal world