PHARMACY BUSINESS ASSIGNMENT PHARMACY LOCATION

Location of new store –type of neighborhood Neighborhood such like Hospitals, subway, Mac Donald, cross word Where our store should often highlight in customer mind

Signs Signs should be able to create Unique Positioning of our store Our store name is Apollo Pharmacy

Special services On bill of more than Ten Dollar will provide home delivery 24*7

Type of drug store-high end, unique quality or discount pharmacy High end,Unique quality, and Over the counter drugs (OTC) Set up of pharmacy area-including security Area of minimum 400 Sq. feet And for security will keep CCTV camera, ERP based Billing system Also developed Unique system for Handling stock

Niche areas or services you predict will attract customers Will target Geographical segmentation as our target customer On the base of Geographical requirement will keep all kind of drugs and Also offering Home delivery to the customers Adequate staffing and specialty staff needed Store will run by pharmacy graduate strictly also keep helpers to full fill other requirements Types of merchandise you will stock Will keep all required merchandise as per our target customers like OTC, Unique quality and High end Drugs

Inventory systems Inventory systems would be totally auto Populated by the ERP system and it is automatically adjust the ordering for procurement of Drugs as per Auto norms system How you will get customers to spend money while waiting for their prescriptions By keeping a large verities of OTC and FMCG products will try to attract customers to spend money during the waiting time to get their prescription Location and number of check out areas

Advertising concepts Will adopt advertising tools like local radio, leafleting in local area and Providing advertise in local News papers. Special Promotions Will offer membership card which gives discount on next purchase to our customer based on that will gate loyal customers for our store

Dispensing Fees- discount or regular For our loyal customers we offer 2.5 $ only as dispensing Fees and rest of customers will have to pay 4$ as Dispensing fees The look of the store –design, layout, colors, graphics Will design of our store which attract our customers come inside to take visit and layouts should be done very properly to maximize the use of internal space, color we prefer very light colors inside of store and also use Graphics which create unique positioning of our Brand Name

What you think is important to customers For our customers we offer to provide very fast service, also offering well trained pharmacy professionals for serving them a unique experience How you will keep your staff happy and dedicated. Based on sales incentive schemes and Employee relation program will try to keep our employee always happy and dedicated.