Copyright © 2009 by SDL Tridion. SDL Tridion®, SDL Tridion R5™, BluePrinting™, SiteEdit™ and WebForms™ are trademarks of SDL Tridion Holding B.V. or its affiliates. All other company or product names used herein may be trademarks of its respective owners. Archive Manager Archiving your online communication

2 Agenda Reasons to archive online communication Archive Manager details

3 Introduction Archiving is not a new concept Clay tablets Paper form Digital form Organizations already archive a lot of business information: Financial information Contracts Medical records Customer data Et cetera

4 The need for Web archiving in the online world Online communication has become strategic The Web has become a primary point of contact for your organization Impact of online communication is huge Paper is one-to-one, Web is one-to-many Increasing Web transactions Business relies on it

5 Drivers for Web archiving Externally driven Regulatory compliance Information disclosure rules require preservation of Web content beyond direct use Legal liability Web site evidence often used in copyright or trademark disputes, dilution or defamation claims Internally driven Business purpose Audits for internal quality control QA reviews: how did communication impact business? Historical purpose Preserve value for future use / reference Cultural archives

6 Requirements of Web archiving Different roles participate in online communication process Need for auditable process Frequent and unscheduled content updates All updates should be archived Scheduled back-up is not enough Web pages should be archived as seen by Web site visitor Next to Web content, see the context of the Web site. Availability of historical information Easy access to previous communication needed

7 Complexity of online communication Web content is complex to handle Additional record management capabilities required Many dimensions influence online communication Different views and layouts of content Related content items (links) Layout separate from content Personalized Web pages Content updates: when was what available for whom

8 Today’s reality Status for many organizations: More focus on offline channel than online channel Web archiving is becoming more important Ad-hoc approach Neither structured process nor IT solutions in place Backups, loss of Web-specific context Partial or disjoint solutions

9 Additional records management capabilities For content management, R5 solves this complexity Building Blocks, BluePrinting TM, and decoupled content delivery Archive Manager solves these issues for content delivery Retrieve your site for any visitor profile at any date and time Tridion R5 manages ‘what is online now’ Archive Manager manages ‘what was online ever’

10 Content life-cycle value Use of content over time R5Archive ManagerExternal storage createonlineretainlong-term storage publish unpublish audit period QApolicy litigation requirements cultural archive ∞

11 Agenda Reasons to archive online communication Archive Manager details

12 Solution highlights Four simple steps: 1: Tap into the publishing process Track what goes online or offline 2: Archive all relevant changes Create the dimensions for time and profile in the archive 3: Allow users to browse the archive as an actual site Additional dimensions are time and visitor-profile 4: Dispose after pre-defined retention period Dispose of content when no longer needed

13 How it works - archival process

14 How it works – Archiving process

15 How it works – Archiving process

16 How it works – Archiving process

17 How it works – Archiving process

18 How it works – Archive retrieval

19 How it works – archive retrieval

20 How it works – Archive retrieval Browse the archive records by specifying a date and time View a history of all of the changes over time View both content & layout

21 How it works – Archive Explorer View personalized pages View all types of content (i.e. Flash) Navigate using original links

22 How it works – Archive Explorer Links to SDL Tridion R5 items

23 Archive Manager – benefits Automated Integrated, behind the scenes, transparent to content contributors Capture pages as seen by visitor Preserve historical order of changes Selective Archive a whole site or only parts of it Archive anonymously or using credentials Archive additional Web assets

24 Archive Manager – benefits Accurate Any change is being archived Know when something went online or offline Preserve both content and layout Archive personalized content Simple Allow users to browse the archived site Work with existing (and past) URLs Define retention and disposition schedules

25 Archive Manager – what it doesn’t do Archive Web applications Stock-ticker, search and data are not archived Archive data Data submitted on Web forms, transactional data Solve all compliance issues Much is process oriented, cannot be solved by IT In general: be careful with dynamic Web sites Personalized, dynamic functionality with AJAX and Java script needs attention Web sites need to be designed with archiving in mind

26 Architecture