Video Media Center (VMC 1000 ™ ) Turn communications into content

Video content increasingly part of enterprise communications Recording and streaming video conferences HR compliance training Technical and procedural training Sales and Marketing video content Consumer experience is driving demand for expanded video use in enterprise You Tube, TIVO Video content proliferation on the network Added via , desktops, mobile handsets, PDAs, servers, traditional archives Increasing value of knowledge capital Shared across the enterprise, across time and distance Decreased impact of employee/partner turnover Video Content Management Business Drivers

Content Creation and Capture Storage/Archiving & Security Management Measure ROI Compliance Enterprise Video Challenges “By 2008, 80% of enterprises will use video or rich media as part of their overall training and corporate communications plans.” - Gartner, 2006

Polycom Video Media Center TM Integrates Videoconferencing with Video Content Management Single secure repository for video content Centralized tracking of video across users, content, and subject Streamlines the video content lifecycle from creation to delivery Leverage Protect Manage

Video Content Life Cycle: Creation to Delivery ProtectLeverageManage Live Streaming & Video on Demand Create Publish & Access Reporting Capture Polycom RSS 2000 Polycom endpoints Polycom VMC 1000

Create Benefits Leverage existing video infrastructure in content creation Simplify and streamline creation to delivery process and remove the many moving parts RSS 2000 Video Media Center Record from any video endpoint to create content RSS 2000 captures recording – individual, point-to-point or multipoint video calls Live streams and/or recordings to be viewed later on demand Protect Manage Leverage

Capture Captures events from RSS both live and recorded Polls RSS 2000’s at specified intervals for new content Ingests video content created outside of RSS 2000 – from DVDs, professionally produced Benefits Polycom Video Media Center and RSS 2000 integration removes manual steps for information capture Single repository for easily finding and viewing recorded meetings Leverage Manage Protect

Catalog Flexible taxonomy structure provides clear content groups Filing system follows television program listing paradigm Category : Channel : Program –Movies : AMC : Citizen Kane –Marketing : Q4 Launch : SE Q4 Training Benefit Easy to find content Manage and organize large libraries of content Catalogued media enables users to find and repurpose content Leverage Manage Protect

Preserve Archive over 5,000 hours of meetings and content Including videos, documents, images and other files Asset Storage: 750 GB of Storage Data integrity and reliability 2 nd hard drive with Raid Level 1 support Internal database using SQL Express Benefits Consolidated asset retention Recording compliance All files related to the recording are in one place Leverage Manage Protect

Secure Flexible access to content Available to “all” or specific people Content organizational structure secured by access control Automatic removal of content after expiration Private code authentication or LDAP/local authentication Https support Benefits Avoid outdated content circulation Access enables compliance and security Leverage Manage Protect

Publish Users can easily publish and manage their own video content Package the program Associate related documents, synchronize slides Post-event editing Trim footage, Chaptering, Captioning Publish video portal URL to other websites Create and update play lists remotely Benefits Maximize effectiveness of information delivery Empower users to manage and own content Leverage Protect Manage

Access & Search Targeted programs queued on portal or accessed through a different website via published URL Search on key words, results based on accessibility of content Find Content through RSS Feeds Favorites or subscription updates invites Promote videos through featured channels Leverage Protect Manage Benefits Improve time management by finding content quickly Ensure security of content through access control

Reporting & Monitoring Status controls – know if a live call is going on Attendance report during the live broadcast Comprehensive and consolidated reporting with pre-canned reports Program summary report Media viewing report Viewer activity report Program popularity report Resource bin storage support Benefits Track viewership – # of attendees, length of viewing duration Verify employee/organizational compliance Measure effectiveness of launches and other program roll outs Leverage Protect Manage

Live Streaming Real time streaming of video and rich media together Global scalability 1000 unicast connections Multicast support Live event management Rebroadcast past events using live streaming Support for Windows Media Player Broadcast Benefits Broadcast to as wide or narrow an audience as required Convey consistent messages Protect Manage Leverage

Video on Demand Access via Web browser, available 24x7 Stream video and media simultaneously View live or recorded streams Up to 1,000 unicast streams Collaborative viewer experience Rate and Review video programs Benefits Mobility and flexibility with VoDs viewable at any time Easily view from any web browser Avoid physically shipping DVDs and training materials Protect Manage Leverage

Polycom Video Production Easily create video content using existing interfaces Leverage existing video cameras and codecs Enable targeted video communications from creation to receipt 1) Self record using video conferencing endpoint 2) Automatic Archive of RSS 2000 recording onto VMC ) Package and Publish video content 4) Receive VoD or by live streaming RSS 2000Video Media Center

Scalable Real-time Video Communications Video conferencing for participants requiring interactive sessions Live streaming for participants requiring information only Video Media Center Polycom RMX 2000 Conference in Progress Web Streaming to Thousands of Non-active Participants Interactive Participants RSS 2000

Line of Business Applications C-Level New hire training Employee communications Compliance HR Communicating organizational strategy Enabling consistent employee communications Sharing knowledge internally Producing product demos, sales tools Product launch Sales force training, global sales events Marketing & Sales Other LOBs Customer Service: Video self service desks, video user guides Research and Development: Capture and retain intellectual property

Vertical Market Applications Archived lectures Distance learning Higher Ed Grand Rounds Record live interaction between physician and patient HIPAA compliance Health Care Archive town hall, public meetings Deliver internal government communications Gov’t Archive research meetings for FDA compliance Geographically dispersed research teams Pharma

Extend your video communications with the Polycom Video Media Center Streamlines the video content lifecycle from creation to delivery Single platform for all video in the enterprise Compliance, Corp Communication, Customer Service, Sales, Training, and more Leverages video conferencing infrastructure Cost-effectively streamlines content creation process Faster ROI for video conferencing system investments Scalable real-time communications Combine streaming and video conferencing to achieve mass scale

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