The Student Advantage Card National Sponsorship Program

©2003 Student Advantage, Inc. THE STUDENT ADVANTAGE CARD The Student Advantage Card provides students with hundreds of dollars worth of savings all year long and it’s the ONLY way to save 15% at Amtrak and Greyhound and get exclusive pricing on US Airways. Here’s just a sample of the thousands of partners where students can save up to 50% using the Student Advantage Card: LOCAL MERCHANTS (Market Specific):NATIONAL PARTNERS: Ben & Jerry’sMotoPhoto Burger KingPapa Johns Domino’sPizza Hut Golds GymSupercuts Mail Boxes Etc.Taco Bell McDonaldsThe Body Shop The Student Advantage Card

©2003 Student Advantage, Inc. THE STUDENT ADVANTAGE CARD The nation’s largest national student discount program University endorsed and distributed by more than 350 colleges and universities Strong reach: representation at more than 2,500 colleges and universities Broad acceptance: accepted at more than 15,000 locations throughout U.S. and online Significant value: up to 50% off; average discount of 15% off Engaged membership base: subscription fee of $20 for 12-months and ongoing communication programs ensure an active membership base Coupon Book: Includes a Coupon Book with more than $200 in additional savings Product Basics

©2003 Student Advantage, Inc. THE STUDENT ADVANTAGE CARD 1. Offer a Discount to our Cardholders Students buy the Card to gain access to the thousands of discounts our partners provide; offering a compelling discount on your products and services is a critical component to partnering with Student Advantage 2.Select the Marketing Programs that are Right for You We offer a wide range of marketing programs through multiple channels and mediums capable of meeting any objective and budget 3.Implement one of the easy ways to accept the Card Our cards operate using a logo, expiration date and 16-digit ISO numbering scheme making it easy for partners to accept the card however they choose—from visual to automated swipe recognition to links online Partnership: How It Works By becoming a partner you gain access to all current and prospective Student Advantage Cardholders

©2003 Student Advantage, Inc. THE STUDENT ADVANTAGE CARD No other marketing solution will impact your bottom line like The Student Advantage Card Why? Single point of access to a large, active customer base (students pay for our product) Your brand associated with a program endorsed by more than 300 of the leading colleges and universities in the country including Penn State, The University of Texas and UCLA 16-digit ISO number scheme allows for easy partner acceptance and tracking Association with top brands such as Pep Boys, AT&T Wireless, Barnes & Noble.com and Amtrak Ongoing exposure - the Membership Program runs for the entire academic year Highly measurable results - you’ll know when members are transacting You win, we win - flexible pricing schedules where Student Advantage’s interests are delivering transactions for you! Why Partner with Us? “The Student Advantage Membership provides a valuable service to students and parents to help lessen the discretionary costs of college while creating a sense of community between the university and local businesses.” Jerry Lineberger University of Wisconsin – Steven’s Point "Student Advantage's ability to truly understand their audience has allowed them to maintain their key position in the college marketplace. Through this commerce powerhouse, priceline is able to offer highly relevant travel products and discounts - and build customer relationships that will last a lifetime.” Carey Dietz, Sr. Marketing Manager priceline.com

©2003 Student Advantage, Inc. THE STUDENT ADVANTAGE CARD a) ONLINE Channel sponsorships, featured partner, search & directory, dedicated jump page, banners, buttons and text links, activation and enrollment b) Dedicated HTML, Buy & Save Member updates, regional text only, activation c) DIRECT Card fulfillment kit, university-endorsed parent mailer The most comprehensive set of marketing initiatives available through a single program Marketing Programs

©2003 Student Advantage, Inc. THE STUDENT ADVANTAGE CARD d) ON-CAMPUS Flyers, posters, buckslips e) OFF-CAMPUS College Fest, local merchant flyers and posters f) SEASONAL PROMOTIONS Back-to-School, Holiday, Spring Break, Graduation/Summer The most comprehensive set of marketing initiatives available through a single program Marketing Programs

©2003 Student Advantage, Inc. THE STUDENT ADVANTAGE CARD Marketing – Basic Inclusion Program Summary: Partners are fully integrated into the core channels where current and prospective Members find out where they can use their Student Advantage Card. Basic Inclusion:  A - Search & Directory: listing & link - ongoing  Dedicated Jump Page: logo, image, link, copy – ongoing  Member Guide: logo, discount & link - ongoing  B - Featured Promotion: logo, discount & link – month  C - Media Banners: images, text & link – ongoing Jump Page Member Guide Sample Category Page B A D

©2003 Student Advantage, Inc. THE STUDENT ADVANTAGE CARD Pricing Program Pricing: Basic Inclusion: $10,000 Additional marketing program priced based customized package Minimum 1-year commitment on all programs Partner launches are done quarterly Hurry!

©2003 Student Advantage, Inc. THE STUDENT ADVANTAGE CARD For more information contact: Josh Fraser GM, Student Advantage Card