Advertisements
Advertisements are a special type of persuasive writing. Their purpose is to sell a product or a service. They do this by aiming at a particular type of customer. They use carefully chosen, positive language. They appeal to some aspect of the reader’s personality.
They try to make the reader believe that their product will make them: Happier Healthier Slimmer More beautiful More intelligent More fashio n able Successful More comfortable The envy of all their friends ! Less stressed
They use carefully chosen language to appeal to their target audience. Special Offer The Best Number One Exclusive Free ! Bargain Guaranteed Result Look No Further Cheaper The Total Exper i ence Cool Smart Latest Fashion Fun Genuine
How do they attract your attention and stick in your memory? They can use humour to get you in a good mood; They ask questions to hook you in; They appeal to your senses; They use alliteration, rhyme or a play on words to create a memorable slogan; They use personal opinions and make you think it’s a proven fact about the product They persuade you to imagine yourself using their product; They make you feel special.
Advertisements They contain a mix of facts and opinions. They focus on the positive and ignore the negative. They use exaggerated language, full of adjectives and adverbs to paint an appealing picture. They ask rhetorical questions. They use memorable images and slogans. Their sole purpose is to convince the reader to buy their product.
Fact Examine the claims made in the following advertisements. Discuss with your partner which statements are fact and which are opinion. Opinion or ? Click here to move on.
Milk - rich in calcium – for strong bones and teeth! you Are you getting enough?
Milk - you Are you getting enough? rich in calcium – for strong bones and teeth! fact This is a fact. question This is a question to make you think.
To keep our bodies healthy, we should eat five portions of fruit and vegetables every day. Fruit is delicious! Nursery and Infant children receive a free piece of fruit every day at school. The worst tasting vegetables are brussell sprouts!
To keep our bodies healthy, we should eat five portions of fruit and vegetables every day. Fruit is delicious! Nursery and Infant children receive a free piece of fruit every day at school. The worst tasting vegetables are brussell sprouts! Fact! Opinion!
It’s what everyone wants! Rainbow Cycle! Faster than the speed of light! Multicoloured! Cushioned saddle! Safety grip wheels! Only $75:99! A fashion statement on wheels!
It’s what everyone wants! Rainbow Cycle! Faster than the speed of light! Multicoloured! Cushioned saddle! Safety grip wheels! Only $75:99! A fashion statement on wheels! Opinion Opinion Fact Fact Fact Fact Exaggeration!!!
Kool Kids always wear KK designer footwear! Kool Kids have cool feet! Our trainers have charcoal insoles to absorb sweat and keep you cool and fresh all day long! Kool Kids have street cred! Be the envy of your friends in our stylish trainers. Kool Kids can walk for miles! Our cushioned sole and shock absorbing heels guarantee you a pleasant walk, mile after mile after mile!
Kool Kids always wear KK designer footwear! Kool Kids have cool feet! Kool Kids have street cred! Be the envy of your friends in our stylish trainers. Our cushioned sole and shock absorbing heels guarantee you a pleasant walk, mile after mile after mile! Exaggeration!!! opinion This is based on the fact below, but is still an opinion. Our trainers have charcoal insoles to absorb sweat and keep you cool and fresh all day long! fact This is a fact. fact. The way the shoe is made is fact. Kool Kids can walk for miles! opinion This is an opinion. What do you think?