Facebook 101: What Dance Studio Owners Need To Know Presented By: Jill Tirone facebook.com/dancefitmarketing

2 Agenda  Why Facebook?  How Facebook works for dance studios  The differences between Personal Profiles, Groups, Business Pages and Communities  How to set up a Facebook Account and Facebook Page for your studio  The new Timeline features of Facebook Business Pages  Posting links, photos, videos, and events

3 The Power of Facebook  More than 900 million active users  There are over 100 billion connections between people and businesses on Facebook.  526 million daily active users on average  Average user spends 20 minutes per visit.  Average of 3.25 billion Likes and Comments generated by Facebook users per day  250 Millions Photos are uploaded daily

4 Average Activity Levels  20% comment on another user’s photo  26% ‘Like’ another user’s content  22% comment on another user’s post or status  Has an average of 245 friends  Spends about one hour per day on the site

5 Top Reasons Every Dance Studio Must Have a Facebook Page  Your customers want to connect with you through Facebook!  Google Loves Facebook  A Facebook Page can be more effective than a website  Word of mouth and viral marketing at it's best  Check-ins and deals for your studio  Promote studio events and invite fans

6 Why Facebook For Dance Studios?  Promote Your Business  Provide Helpful Information  Update Your Offers  Manage Your Reputation  Student Retention  Lead Generation  Student/Parent Feedback  Studio Branding

7 Creating Your Personal Profile Hire

8 Privacy Settings Hire

9 Creating Your Studio Page Hire

10 Select Local Business or Place Hire

11 Profiles, Pages, Groups, and Communities  Profile  For the individual  Businesses cannot create an individual profile; doing so violates the Terms of Agreement with Facebook and subjects your company to being deleted and banned from the site.  Page  For a business  Best for promoting existing brands and organizations.  Group  Allows interactions between members  Community Page  For celebrities, athletes, etc.  Not yours and can be adopted by the Facebook Community

12 Choose Your Category Hire

13 Fill In Studio Name and Address Hire

14 Choosing Your Studio Name Hire  Include Keywords for SEO  Underutilized in the dance community  Your Facebook Page name can include keywords, i.e. location, types of dance, services, etc.  Examples:  Richmond Ballet Studio  Dallas Hip Hop Studio  Suzie’s Dance & Zumba Studio – Tampa, Miami

15 Login With Your Personal Account Hire

16 Timeline At A Glance Hire

17 Add Your Cover Image Hire  851 x 315 px  Use professional, clear images  Change often for maximum impact  NO contact info, calls to action, or arrows pointing to Like/Share  Add your website link in the description

18 Edit Studio Information Hire Edit Page Update Info

19 Basic Information Hire

20 Add Studio Hours Hire

21 Add About Us and Description Hire

22 Add Photos & Video Hire  Select Photos Thumbnail  Select Add Photos or Add Videos

23 Add Photo Details Hire

24 Admin Panel  Notifications Check often and respond to comments in a timely manner  Insights Gain understanding of how people are engaging with the content you publish. Facebook provides aggregated anonymous insights about people's activity on your Page.  Messaging Receive and send private messages through your page.

25 Additional Timeline Features  Pin Posts To Top  Up to 7 days  Rotate more often for maximum impact  Star Posts  Highlight the stories you think are important. When you star a story, the story expands to widescreen.  Schedule Posts  Status: add year, month, date, and time and schedule. Must be at least 10 minutes in advance. Can be scheduled up to 6 months in advance. Edit or cancel scheduled posts in Activity Log.  Hide posts without deleting  Set Milestones  Activity Log  12 Thumbnails (4 show at top)  Interest Lists  Recent Posts By Others

26 Create An Event Hire From the top of your Page, click Edit Page Select Update Info From the left column menu, select Apps Under Events, click Go to App From the events app, click Create Event in the top right corner.

27 Create An Event Hire

28 Keeping Your Page Alive  Post once or twice daily for maximum impact  Include photos and links in your posts for maximum engagement  Check your insights regularly  Answer comments and messages quickly and professionally  Change your cover image to keep it fresh  Check out your competition  Add apps and custom thumbnails

29 Connect With Us For Help And Questions facebook.com/dancefitmarketing twitter.com/jilltirone Need help getting your studio live on Facebook? DanceFit Marketing, LLC provides marketing and web services to dance and fitness studios worldwide. We’re here to help! Contact:Jill Tirone Toll-free:(877) On the Web: