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- What is YouTube? - Why YouTube? - 8 Tips for Optimizing YouTube for SEO - How to Post to YouTube - Anatomy of a YouTube Upload Page - Video Content Upload Options - Do’s and Don’ts of YouTube Videos

What is YouTube? YouTube is an online video distribution platform that allows billions of people to discover, watch and share originally-created videos.

Why YouTube? Every video you post to YouTube can be tagged and indexed, increasing the odds your brand name will appear in natural searches for keywords associated with your business. It’s particularly effective in local search since relatively few businesses have created and published videos. Key Takeaway: Videos = Good SEO People Using YouTube One billion Visitors Per Day 30 million Videos Viewed Daily Four billion YouTube is the 2 nd Largest Search Engine

8 Tips For Optimizing YouTube For Local SEO 1. Geotag your video : Doing so will associate your video with keywords used in Google and YouTube Search Results. To do this, go into the “Advanced Settings” for the video within the Video manager. You can enter the location address into the search field. You can refine your location further by dragging the pinpoint marker. 2. Link to your business in the description : Include a link to your business website at the beginning of the video description. 3. Include your Name, Address, Phone (NAP) : Include your business name, address and phone number in the frames near the end of the video and perhaps your business URL as well. Text within the videos can be “read” by Google and helps in your search results. Be sure to also say your NAP in the audio since this may be automatically converted into the text transcripts created by Google’s systems Use the Description Field : Your initial paragraph or sentences should clearly describe what the video is about, but you should also include a short bio about your company as well as your address, city location and phone number. 6. Tag your video : Include your business category name and your location name as tags on the video. The keyword tags are a secret weapon for YouTube optimization, so add in a handful of relevant tags for each video. 7. Associate your video with your Google+ Page : Add the video to your Google+ page. There are instructions on how to do this later in the PDF. Promote your video : Share your video on social channels where you are promoting your business. 8. Create a YouTube Channel : If you have more than one video, it’s worth optimizing your YouTube channel with a description, link to your website, and links to a few of your main social media profiles.

How to Post to YouTube Post a Video From Your Computer to YouTube -Go you youtube.com -Make sure you are signed into your Google Account. If you are you should see your image in the upper right corner of the page. -Then select the video you want to upload or drag and drop it on the page. Then fill out the details on the next screen to provide more information about your video. (See next slide for more detailed information on what details to provide) Upload ButtonSigned In Upload/Share a Video to Google+ -Open Google+ -Click Share what’s new in the share box at the top of your home page -Click on the Video button -From here you can search for YouTube videos, enter a specific URL, Search your YouTube videos, Records a video or Upload a video. -Click Upload video then drag and drop or search for the video you want to share. Upload and add a caption. And then Share.

Anatomy of a YouTube Upload Page Title Description Tags Share to Social

Video Content Upload Options Title: Put your keywords in the title tag and make sure it’s relevant and it’s what best describes the video. Your YouTube video title greatly affects your click-through-rate as it appears in a very prominent place in the YouTube Search Results Page. Description: The primary purpose of the description is to increase click-through-rate by enforcing relevance. Put your keywords in the description so you don’t miss out on being Emboldened in the search results page if it matches a user’s search terms. Descriptions should be around words and should describe what the video is about. Tags: Try to put in at least 10 tags and make sure your keywords are in there and that they are relevant to the video. This is where you get to target those extra keywords where you want your video to pop out. Tags are plural and non-plural sensitive.

Do’s and Don’ts of YouTube Videos DoDon’t Publish a series of brief videos over time about aspects of your industry, its products and its services. Teach consumers about how to select the sorts of products you sell or services you offer. Showcase fun events held at your location. Tag your videos honestly. Throwing in non- relevant tags to fool viewers into thinking they are going to watch something that’s not there can backfire. Engage your audience. Have fun! Make an ad about your company Try to sell people! Allow your network to discover what you do. Post videos just to post videos. Your content should be engaging and relevant to your audience and brand. Publish all your videos on the same day. Ignore Feedback, but don’t let it rule your YouTube strategy. Take it in stride.