The Official Bath App. Put your hands down if you haven’t downloaded the app on your phone or tablet.

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Presentation transcript:

The Official Bath App

Put your hands down if you haven’t downloaded the app on your phone or tablet

Bath Business Improvement District 200 BIDs in the UK, £195,000,000 investment The Bath BID - manage, promote and save Works with BTP to deliver activity such as; £1,000,000 joint national marketing campaign Events (Great Bath Feast, Bath in Fashion & Christmas) The Official Bath App, launched in late 2012 YOUR VOICE, YOUR CHOICE. Renewal Consultation for bathbid.co.uk/haveyoursay

The success so far… 63,000 downloads 1 million iPhone sessions Average user is on the app 4 times a week For an average of 1.3 mins Top 3 most used sections: Things to Do, What’s on and Eating & Drinking

Used 4 times more than Dublin

Visitors use it! 18% of visitors who sourced local information online during their visit had used the app Making it the second most popular online information source

You are all on the app! Check your listing is up to date Send us any offers / vouchers – it’s free! Recommend it to your customers Free marketing materials

What makes the app different? Pre loaded (non 3G/Wi-Fi dependent) Book a taxi You are here (location finder) 5 different languages What’s on calendar

What’s next? Car parking data Film trail Heritage trail Restaurant bookings

Enhance your listing Enhance your listing with: A banner advert Fixed at the top of your category Location based push message

Today’s offer Premium advertising package (usually £400 a year) Includes all of the advertising elements Only £250 To the first 20 people who today