Prepared by: Keith Brouillard Colleen Burke Rob Cawein Elise Porter Kate Vincent

Introduction Established in 1982 and is located in Rindge, NH. Offers 165 acres of woodland, a sandy beach for sunning and swimming and miles of beautiful hiking trails. Has been featured in Country Inns and Back Roads and nominated by Better Homes and Gardens and Yankee Magazine as one of America's best family resorts. Woodbound Inn Golf Course

Problem Statement Research is necessary to determine how the Woodbound Inn can increase large function sales to customers, located in Cheshire County. Woodbound Inn Function Hall

Research Objectives Determine the level of awareness of the Woodbound Inn. Determine the level of demand for each type of function Determine what perspective customers want with respect to a large function focused service. Determine how to best reach customers.

Methodology Met with Rick Kohlmorgen, manager of Woodbound Inn to determine problem. Population of Cheshire County: 73, % males and 51.3% females Convenience Sample Sample Size: 100 people Focused on Rindge, Jaffrey, Peterborough, and Keene Analyzed data with SPSS software Woodbound Inn Dining Hall

Survey Have you heard of the Woodbound Inn? Have you ever been to the Woodbound Inn? -If yes, check off the following reason for your visit: (Business meeting, wedding, reunion, outdoor activities, dining, weekend getaway, other) Rate your overall experience for questions 3-8 for those that apply: How did you hear about the Woodbound Inn? Would you recommend the Woodbound Inn for a large function? What would attract you or your company to the Woodbound Inn? What is your gender? Please check your appropriate age bracket: What town in Cheshire County are you from? Lake Front Cabins

Results Question 1:

Results Question 2:

Results If yes: Reasons for your visit:

Results Questions 3-8 Service: Atmosphere:

Results Accommodations: Dining:

Results Cleanliness: Professionalism:

Results Question 9:

Results Question 10: Question 11: Open ended

Results Question 12:Question 13:

Results Question 14:

Cross Tabulations

Cross Tabs

Limitations Sample Size Availability of owner SPSS Software Time Willingness to take the survey

Conclusions Awareness is low due to the location of the inn. Also, the weathered signs located on Route 202 and 119 are not visible to the common traveler. Majority of the business was facilitated by word of mouth and the internet. Newspaper Ads were the least effective method of advertising. Service, Dining, and Accommodations were sufficient. However, Professionalism should be improved. Dining and Outdoor activities attracted the most customers.

Recommendations The Woodbound Inn should have more research conducted and further investigate its market. More advertisements in the area of fliers or brochures. Coupons that offer a promotional deal to the consumer often increase sales and public awareness. More accommodations and services should be provided by the Inn in order to fully accommodate any high maintenance customer or groups. Professionalism should be increased in order to create a more satisfies customer. The Inn’s sign located on Route 119 on 202 should be more visible to the common traveler.

THANK YOU FOR YOUR ATTENTION Any Questions?