Consumers

 What are the benefits to the consumer of a competitive market?  By what means do producers advertise their products?  How susceptible are we to this advertising?  Are sport and entertainment over- commercialised?

How important are brand names to consumers? You might consider:  the techniques companies use to target consumers  what influences consumer choices  the values associated with brand names. (30 marks)

How far do you agree that competition benefits customers? You might consider:  why customers might choose to buy from one company rather than another  the long-term consequences of competition  how much quality counts. (30 marks)

Discuss the extent to which consumers influence or are influenced by companies marketing techniques. You might consider:  the range of product choice  the techniques companies use to market their products  whether company values reflect consumer values. (30 marks)