By Daan Wiedenhof & Frederik Knickel Group 8 12/01/2012 HAZEL

1.Current situation 2.Product Introduction 3.Logo 4.Slogan 5.Promotional poster 6.Distribution 7.Future Prospect 8.Conclusion 9.Sources Overview

Current situation

Sales decline in the US and Western Europe Annual sales growth < 1.5% One of world’s largest direct sellers in beauty products

Which of the five senses is remembered best? Product Introduction

Book by Patrick Süskind The ultimate perfume The power of fragrance The Perfume

Scientifically proven Pheromones  nose tissue  brains  passion More desirable and attractive More sexual attention Stimulation

“Happiness is perfume, you can’t pour it on somebody else without getting a few drops on yourself.” Happiness is perfume Slogan

Focus on market share Fragrance: Deodorant, hair-, skin- and sun care: Distribution

Future prospect Percentage of sales

Improvements Total market share Image Product variety Sales growth

Revolution Long lasting success Market leader Conclusion

1/patrick-sueskind-das-parfuem.jpg g2CdARWTAzg/TklYSTyvpdI/AAAAAAAAAeg/vzaZLGb1BQ0/s1600/Douglas_Logo.svg.png VIWhUV8/TRDK9s6fRFI/AAAAAAAAAR8/Fzq90Oc4FOA/s1600/28s6jy8.jpg Sources

FOR YOUR ATTENTION !