terms you need to know

Yearbook Lingo  Attribution: to credit a quotation to the source  Bleed: extending pictures or graphic elements beyond the edge of the page on one or more sides  Body copy: the text relating to the general topic of a spread. Also main story.  Chronological organization: organizing and designing spreads in the order in which they happened  Colophon: a statement recording information about how the book was produced

Yearbook Lingo  Copy: a written story on a yearbook spread  Coverage: the scope or range of activities and events which can be considered for inclusion in a yearbook  Division page: a spread used to separate each of the sections of the yearbook, this is usually theme-related  Dominant photo: the largest, most dynamc photo on a spread  DPI: dots per inch (a measure of screen or printer resolution) 300 is the min. requirement

Yearbook Lingo  Edesign: our online yearbook software program  Endsheet: heavy sheet of paper that attaches the book to its cover (front and back)  Folio: page number and spread identification  Gutter: the fold between the two pages where the pages are bound into the cover  Headline: a line of large type used to tell the reader what is to follow, introducing the topic and main point of interest in the copy

Yearbook Lingo  Infographics: art pieces in which statistical information has been condensed for the reader  Justify: setting type so that both sides of a column are straight (opposite of ragged left, ragged right)  Kerning: subtracting space between certain combinations of type characters to tighten fit and improve appearance  Ladder: spread-by-spread planning of the yearbook  Layout: a plan that shows size and position of all elements on the spread

Yearbook Lingo  Module “mod”: a package (sidebar, feature, set of quotes, etc.) used to expand coverage on a spread, and often relate back to the theme  Opening: the first 2-16 pages of the book that introduce the theme  Pica: a unit of measurement for the printing industry (six picas = one inch)  Proofs: copies of the final pages sent to the staff for corrections and approval  Sans serif: letters that don’t have serifs (small strokes at the end points of letters)

Yearbook Lingo  Secondary coverage: the second place the reader’s eye travels after seeing the dominant coverage (the third is called tertiary coverage)  Spine: the part of the binding that connects the two flaps of the covers  Spread: facing pages which are linked visually and conceptually  Template: a master design that maintains consistency within a section  Theme: the central idea or concept; the narrative or pictorial thread that unifies the yearbook; the verbal message

Yearbook Lingo  Title page: the opening page of a book showing the book title, year of publication, address, school name, population, etc.  Typography: the art and technique of working with type elements  Umbrella coverage: coverage on a spread that is centered around a topic rather than an event, group, or team  Verbal drives visual: our motto!  Weight: the degree of darkness projected by a particular font, page or column of body copy