POWERMAT By: Ge Vang, Fatima Cardenas, Mai Lia Lee, & Tou Yang

OVERVIEW/History  Powermat eliminates the need for multiple chargers, power supplies, converters, and power sockets.  First product line wirelessly charges multiple hand-held devices concurrently: perfect for home, office and travel usage. videos  LAS VEGAS, NV (JANUARY 06, 2009) –this year’s Consumer Electronics Show, held in Las Vegas  The new product line will be available for purchase in retail stores in 2009.

Two Parts The MatThe Receiver  The thinly layered mat is designed to be overlaid on any work or home surface. Several different mats are available, supporting up to 4 devices simultaneously.  The receiver is embedded within any of the form-fitting covers that fit snugly over an array of electronic devices, including: cellular phones, Blackberrys, GPS systems or music players.

Consumption Process  Input  Process of consuming and possessing  Output  Simple and Convenient, Rapid Charging Time, Energy Saving, and Safety  New technology, depose old charger  satisfied, happy, safe, stress free, better life quality.

How long would you use the Powermat if you were the user?

How often could you find a use for this product?

You knew that the average price of The Powermat system was between $50 to $100, would you expect to pay more or less to buy the described product?

Other than the product itself, which of the following would most influence you when deciding to buy The Powermat system?

Based on the description, how interested would you be in buying this new The Powermat system, if priced within your budget?

Concepts of short/long-term Memory  Commercials  Ads  Radio  YouTube  Movie Trailers  Commercials  Creative  Unique  Advertisements Short-term MemoryLong-term Memory

Stimulus Generalization  Charger  Generalizes with all the charger products  Consumers see the Powermat, they want to buy it  Features  Powermat  Support a lot of devices  Convenience  Easy to charge all products at the same time  New Technology  Modern

Promotional Strategies  Self-Actualization  Self-fulfillment Makes life easy Able to charge products one time instead of multiple times Don’t waste much time

Consumer Involvement  Consumer-to-consumer  Word of mouth  Commercials  Examples to see the value of the product  Commercials  Ads  Technology magazines  News  Subscriber  Interests subscriber through s Low-InvolvementHigh-Involvement

Self-Concept 4 Components  Real self: objective view of total person  Self-image: way one sees ones self  Looking-glass self: way one thinks others see us  Ideal self: image to which one aspires

Strengths and Weaknesses Traditional ChargingPowermat  Different charger for every device  Need of many outlets  If left in outlet chargers are energy suckers  When traveling there are many connectors.  One charger for different devices  One outlet  Saves on energy  Portable and easy for travel

Marketers Perspective From the CES: The Powermat

Major competitors  eCoupled  Powered Counters  Powered Tables  Powered Desks  Power Cast  Rf transmitter  Splash Power  Charging base (water proof and dust proof)  receiver (adaptor or built into anything)  Wild Charge  Wild charge pad  Wild-charge-skin (blackberry curve, pearl, RAZR v3)

Recent Developments  PowerMat  None  eCoupled  Tables  Kitchen counters  Office desks  Automotive (dash, cup holders)  Power Cast  None  Splash Power  None  Wild Charge  None

Effects of New Developments  Increase the demand  International

Entering The Market Strength  Small number of competitors  Technology is new Weakness  No promotion  No public advertisement  Consumer uncertainty

Spokesperson  Bill Gates