>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Strategic Communications Support Helping You Succeed with Your Communications Efforts Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Working With MARCOM

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Goal: To Communicate Your Message Public Relations Internal External Events Marketing Advertising, Collateral, Direct Mail Web Marketing Presentation Support

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Sheri RosamondComprehensive Plan [Vacant]Communications Mgr. 404.xxx.xxxx Karen LaBordEvents Marketing David CyganAdvertising Mary ThompsonWeb Master Cassandra JacksonPresentation Coordinator Contacts

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Public Relations External News to communicate in press Contact [new person] (Sheri for now) Work with Corporate PR support Expect to pay a fee Internal Communication to internal groups Contact [new person] (Sheri for now) Work with Corporate internal PR group Examples: Network award article Ideas for finding revenue

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Event Marketing Team Karen LaBord Interactive Pager:klabord Shemega Goodman Interactive Pager:sgoodman1

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Event Marketing Trade Shows CompTel CTIA ADP/ADM Telecom Business ALTS APCC TRA Supercomm YPPA

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Event Marketing Events Sales Kickoffs Product Success Celebrations Customer Events Sponsorships Appreciation Luncheons Golf Tournaments Incentive Travel Meeting Planning Premiums

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Event Marketing Process Flow Fill out Communications Plan Route to Event Marketing Group Review Request Present Options Begin Planning Process Location Catering Collateral Invitations Signage Premiums Establish regular conference calls with client to provide status

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Corporate Wholesale Advertising Overview: Responsible for the advertising functions of four business units: –Interconnection Services (ICS) –Operator Services (OS) –BellSouth Wholesale Long Distance (BSLD) –Wholesale DSL (BBS) Organization Chart: David Cygan Team Lead Wholesale Adv. Tania Surane Senior Manager Wholesale DSL and ICS Data Shannon Simpson Adv. Specialist ICS Local and Transport Vacant Senior Manager Operator Services and BSLD

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Corporate Wholesale Advertising Areas of Responsibility Trade Advertising: development of prints ads. Additional responsibilities include lead tracking and reporting. Development of bellybands, cover wraps, inserts. Web Advertising: development of banner ads; Work with ICS web team on development of web-bridge pages and tracking. Sales Collateral: develop sales sheets, product brochures, CD-Roms Trade Show/Events Support: development of trade show graphics/signage, presentations, direct mail Direct Mail: acquisition, retention Customer Communications: develop newsletter, better connections. Review/edit carrier notification letters. Customer Lists: manage updates to customer lists for newsletter distribution and direct mail Budgeting: manage all advertising expenses.

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Corporate Wholesale Advertising Working with the Wholesale Advertising Team 1.Initial planning meeting to discuss advertising objectives and funding -- Contact Rosamond or Cygan 2.Development of Communications Direction document (see attachment), including budget 3.LPO issued and approved prior to beginning any work 4.Development of Creative Brief and Schedule 5.Creative development and production process begins

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Process Flow -- Client Communication through Creative Brief Start Meeting with Corp. Wholesale Adv. to discuss Advertising Objectives and Funding Corp Wholesale Adv.presents document(s) to client for approval Not Approved Corp Wholesale Adv presents assignment to Advertising Agency Approved Adv. Agency creates/edits Creative Brief and Schedule Corp Wholesale Adv. reviews brief Not Approved Approved Not Approved Adv. Agency begins creative development/production process Approved ICS Market Management ICS and OS Product Management ICS Sales Management Internal Clients Corp Wholesale Advertising provides estimate to Client based on scope of work Letter Purchase Order (LPO) must be issued and signed prior to moving forward on project End Corp Wholesale Adv. presents brief to client for approval Corp Wholesale Advertising/Clients develops/edits Communication Direction and/or Marketing Program Summary document

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Direct Mail and Advertising Timeline Step #Action# Of Business Days 1Discuss concept with ICS client1 2Complete creative briefs for: 1) The agency (direct mail and advertisements) and 2) The media team (advertisements only). Step Includes discussion of completed briefs with internal client and agency / media team. 7 3Obtain quotes from agency / media planner for scope of job4 4BLS client approves agency / media estimates for creative, print or media fees2 5Begin compilation of target data: Direct Mail: Obtain mailing lists Advertisements: Media planner does research on trade pubs that hit specified target market (step includes BLS client approving trade pubs chosen) 8 6Agency creates 3-5 initial concepts8 7BLS receives and reviews concepts with ICS client. Ad group shares feedback with agency.5 8Agency revises concepts for final BLS review3 9BLS advertising group approves final concepts and circulates comps to necessary persons (including market managers, director and legal) 6 10BLS advertising submits final feedback to agency for finalization of Ad / Direct mail.2 11Agency makes final revisions. BLS ad group proofs one final time2 12Agency provides art to publication (advertisement) or printer (direct mail)3 13Print (direct mail) and fulfill5 Total Days56 Special Notes: Consider overlap in days for several steps, which may decrease the overall amount of time in which a project can be completed. Step #s 2 & 9 generally take the most time and often exceed the estimated time allotted to complete the steps.

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement When to Contact the Web Team If you have information you need to add to the web site. If you see something that needs to be corrected. If you have any concerns. Please call our web team. Web Marketing

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Time Frames Routine Web Updates –“Official” turnaround times 3 days for Carrier Notification Letters 5 days for other documents –But, usually we provide same day service New Web Sections – new product, service –Typically two months, depending on complexity of features and content. –First step is Web Design Meeting You “know” your content and market We provide design expertise and web development Together we define design specifications and project timeline Web Marketing

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Who do you contact about our web site? Call the Webmaster Mary Thompson The rest of the Web Team Christopher Brown Web Support Manager Chris Greene Contractor Yvette Jackson Contractor Web Marketing

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement We Have a New Site! In February 2001 we launched the new BellSouth Interconnection Services Web Site. The New Site Improvements –Easy, Consistent Navigation –Organized, Updated Information –Faster Download Speed –Search Engine Capability Web Marketing

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Welcome to the BellSouth Interconnection Services Home Page This is the BellSouth Interconnection Services Home Page. One of the biggest improvements to the site is the navigation bar at the top. This navigation bar is consistent throughout the whole site. You will never get lost. Web Marketing

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement The Information is Organized Our Wholesale Markets are divided into Six Sections. All information pertaining to that specific market will be found when the link is selected. Web Marketing

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement Up-to-Date Information Before we redesigned the web site, we asked each product manager to send up-to-date information about their products. Most responded. Most of the information is current. We still have a way to go, but with your help we can make it happen. Web Marketing

>wholesale solutions>> >>>connect >>and create something SM BellSouth Interconnection Services Private/Proprietary: Not for Use or Disclosure Outside BellSouth Except Under Written Agreement The Search Engine Works In the year 2000 we had problems with our search engine. We’ve corrected the problems. Since we’ve inserted meta tags on each page, finding information on our site is a lot easier and quicker. Web Marketing