© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Improving HP Supplies.

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Presentation transcript:

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Improving HP Supplies Online Shopping Experience HP Verified Online Supplies Reseller Program October, 2012 HP Confidential

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 HP Verified - Online Supplies Reseller Program Objectives IMPROVE ONLINE SEARCH by helping customers find Original HP Supplies and get them to Verified Reseller sites. PROTECT THE HP BRAND and the integrity of Original HP Supplies Value Proposition. DIFFERENTIATE HP PARTNERS who deliver Original HP Supplies Value Proposition. IMPROVE THE SHOPPING EXPERIENCE to help customers make informed choices and improve conversion for Original HP Supplies.

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 EXAMPLE : Online Customer’s Challenge Purchasing HP Original Supplies - HP ink 56A Search Return Reseller: Andrew’s Genuine Supplies Reseller: 4inkjet!

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 HP Verified Online Supplies Reseller Program StrategyImprove and provide a positive online customer shopping experience by resellers of genuine HP ink and toner products and enhance the HP brand. Program Benefits Serialized Medallion for your use to publicize your adherence to HP channel branding and marketing guidelines and add additional legitimacy for your interactions with customers on public marketplace website. HP may provide a list of verified online resellers to online marketplaces and other sites as determined by HP. ScopeU.S. only partners selling PL1N small format ink & PL5T toner on public websites. All other HP products are expressly excluded from this program TimelineProgram Letters Mailed by November 15, 2012 Effective for six months beginning December 1, 2013 Online Medallion must be prominently displayed before January 1, 2013 HP Confidential

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 HP Verified - Online Supplies Reseller Program Program Requirements Reseller will ensure compliance with HP channel marketing and branding policies that affect the sale, advertisement, promotion and/or display of “Eligible Products on any public marketplace websites. Use of the HP medallion is restricted to public marketplace websites that do not utilize auctions, or contain potentially offensive material (i.e. tobacco, sexual related material, or similarly related types of content) Non-compliance may result in removal from this or other HP programs. Program Audit Compliance HP reserves the right to audit reseller public websites at any time to insure compliance of this program. HP Confidential

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 HP Verified Online Supplies Reseller Medallion This medallion indicates that HP has verified the partner website has met the quality requirements of the HP program. The HP brand and this insignia lend credence to the supplies products sold on the partner site as genuine HP supplies. Only HP Verified Supplies Online Resellers are expressly approved to use their serialized medallion. Your Online Medallion must be prominently displayed by January 1, Online Medallion Insignia

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 HP Medallion Insignia Usage Guidelines Only HP Verified Supplies Online Resellers are expressly approved to use their serialized medallion insignia. To request a medallion: Send to Subject: Serialized Medallion Request Include Company Name and website name Your medallion will be provided by Medallion Insignia Guidelines and Usage: For HP Supplies Product Library Our HP product photo library is available on hp.com/go/creativeexpress SuppliesOnlineBrandingGuide 10_18_2012.pdf

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Good Online Selling !