Pink Cuda Shirts Example Presentation. Our Recommendation Pink Cudas Shirt Selling Price: $12.00 Purchase 200 Appealing to General Population of Students.

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Presentation transcript:

Pink Cuda Shirts Example Presentation

Our Recommendation Pink Cudas Shirt Selling Price: $12.00 Purchase 200 Appealing to General Population of Students Aligns with Breast Cancer Cause Marketing Campaigns in October

Breast Cancer Awareness Campaign Here is where I would give you background information of the Breast Cancer Awareness Campaign run in the month of October and why people are interested in wearing pink. Social Reasons, etc…..

Product It is produced by… Made of a 50/50 cotton/polyester blend. Screen printed Cuda Logo. Etc….

Pricing Pricing Method: Cost Oriented Markup: 70% (Round up to Nearest $1.00)

Financial Impact Cost: $7.00 Price: $12.00 Return: $5.00 ROI: 0.71 Break Even Point: 42 Shirts

Marketing Campaign Overview of Campaign What is the main message? Slogan? Product Logo?

Print Media Ad Plan (Include Potential Advertisements)

Broadcast Media Plan Examples?

Internet Media Plan Examples!

Guerilla Campaign Explain. Examples?

Direct Marketing Show example here

Sales Promotion Example Explanation

Product Research What did you want to determine? What were your goals for the research?

Survey Method I conducted a survey on 1 person with 10 questions in order to collect quantitative data. This primary research was used to determine if our products matched the wants and needs of the target market.

Coach Dixon’s Favorite Pies Evaluation: The data clearly Suggests that blueberry pie would be the best fit for the sample of the population.

Focus Group Method A majority of the focus group agreed that the Pink Cudas Shirts would reflect a positive image. Many students agreed that they would purchase the shirts at $12. “Pink shirts are the shizzle.” – Snoop

Final Sales Pitch