Engineering PresentationOwner: GSZ Rev *A Tech lead: RAJV Design Win Replication: FX3S RAID-on-Chip for Server Virtualization Rev *A A Fast, Reliable, Compact RAID-on-Chip Boot Disk Solution to Reduce Power and Minimize System Cost Presentation: To provide an engineering overview to customers for a Cypress solution. Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV Tap Into the Server Virtualization Boom Server Virtualization is the trend in IT Server Virtualization creates multiple virtual servers from a single physical server to maximize server resources Server Virtualization reduces the number of physical servers, cutting IT costs Fewer physical servers consume less power and occupy less space, reducing energy and operational costs Virtual servers are the fastest growing segment of the server market In million of 9.6 million new server installations ran virtual servers The virtual server market is forecast to grow at 31% CAGR through 2016, or 10x the growth rate of the overall server market Server Virtualization requires a fast, reliable, compact Boot Disk The Virtualization Software that runs on virtual servers requires a fast, dedicated Boot Disk to reduce boot time Redundant Boot Disks are required to increase reliability A compact solution is needed to fit the existing server form factor Server Virtualization is driving demand for a fast, reliable, compact RAID Boot Disk Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. PowerEdge Blade Server by Dell C-Series Rack-Mount Server by Cisco BladeCenter Blade Server by IBM 2

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. Server Virtualization A real-time process that uses software to create multiple virtual servers from a single physical server Virtualization Software A software application, also known as a hypervisor, runs on a CPU to implement Server Virtualization Blade Server A stripped-down server optimized to use less physical space and energy RAID (Redundant Array of Independent Disks) A storage technology that uses two or more disk drives for redundancy (RAID 1 mode) or increased capacity and performance (RAID 0 mode) RAID-on-Chip A single chip that integrates the RAID processor, memory, host and I/O interface RAID Boot Disk A storage medium used to start up a computer, consisting of two disk drives and a RAID-on-Chip controller to provide redundancy Terms You Will Hear Today PCH 2 BMC 1 USB 2.0 USB 3.0 RAID Boot Disk FX3S RAID-on-Chip SD Card SATA or SAS SD Card 4 Intel CPU Virtual Server 3 Virtual Server 2 Virtual Server 1 RAID Storage MMC 3 4 Drive Serial Interface Server Virtualization uses software run on a processor such as an Intel CPU to partition one Blade Server into multiple virtual servers 4 1 Board Management Controller 2 Platform Controller Hub 3 MultiMediaCard Ethernet PCIe Expansion Slots PCIe Blade Server Block Diagram 3

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV Additional Terms Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. Small Computer System Interface (SCSI) Serial Advanced Technology Attachment (SATA) Standards for connecting and transferring data between computers and storage devices Serial Attached SCSI (SAS) A SCSI standard that uses a serial interface Peripheral Component Interconnect Express (PCIe) A computer bus standard for connecting peripherals Board Management Controller (BMC) A processor that uses sensors to monitor and control the physical state of a Blade Server Monitors variables such as temperature, humidity, voltage and fan speeds Communicates via Ethernet with a person acting as a server administrator Platform Controller Hub (PCH) A family of Intel chips that replaced the North Bridge and South Bridge in a PC Acts as an I/O hub, providing USB, SATA and PCIe connectivity Secure Digital (SD) Card A removable, compact storage medium commonly used in consumer applications Embedded MultiMediaCard (eMMC) An embedded storage medium commonly used in consumer applications The MultiMediaCard (MMC) is a flash memory card standard 4

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV FX3S Terms Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. EZ-USB ® FX3S™ Controller Cypress’s programmable USB 3.0 peripheral controller with an integrated USB 3.0 transceiver Includes an on-chip ARM9 processor and 512KB RAM for firmware storage and data buffering Provides two storage ports that support SD and eMMC Supports additional peripheral connectivity via I 2 C, I 2 S, SPI and UART Includes a Software Development Kit (SDK) with example code to speed up your design Processor MultiMediaCard (PMMC) Interface An MMC-compliant interface available on the FX3S processor port Cypress Control Center A simple GUI in the FX3S SDK that configures the FX3S Development Kit (DVK) 5

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV Design Problems Engineers Face Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. Hard Disk Drives (67 cm 2 each) RAID Controller (4 cm 2 ) SD Cards (8 cm 2 each) FX3S (1 cm 2 ) SAS or SATA 4 4 SD USB 3.0 PCIe 1. Conventional RAID for Server Virtualization is overkill RAID controllers are made to handle terabytes of data using SAS or SATA drives RAID Boot Disks on Blade Servers require less than 10GB 2. SAS and SATA drives are power hungry SAS and SATA drives consume 5 to 10 W when active and 1 to 2 W when idle A RAID Boot Disk has two drives, doubling the power consumption 3. Blade Servers have limited space Blade Servers already contain one or more SAS or SATA drives Blade Servers cannot accommodate two more drives and a RAID controller FX3S RAID-on-Chip Boot Disk solves these problems Enables low-capacity storage using SD Cards up to 64GB Consumes 1 W when active, 5 mW when idle Occupies a footprint of just 25 cm 2 on a PCB, including two SD Cards Cypress’s FX3S RAID-on-Chip enables a fast, reliable, compact RAID Boot Disk for Server Virtualization Conventional RAID Solution (138 cm 2 ) FX3S RAID-on-Chip Boot Disk Solution (17 cm 2 ) 6

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV Build Your RAID Boot Disk Using FX3S RAID-on-Chip To reduce the power, footprint and cost of a conventional RAID Boot Disk… Use the FX3S RAID-on-Chip Boot Disk Kit to prototype… And build a compact RAID Boot Disk with standard or custom FX3S firmware… To get started, you should: View the FX3S RAID-on-Chip Boot Disk Kit demo videoFX3S RAID-on-Chip Boot Disk Kit Order your FX3S RAID-on-Chip Boot Disk KitFX3S RAID-on-Chip Boot Disk Kit Read the USB RAID 1 Disk Design Using EZ-USB ® FX3S™ App NoteUSB RAID 1 Disk Design Using EZ-USB ® FX3S™ Read the FX3S Hardware Design Guidelines App NoteFX3S Hardware Design Guidelines Then integrate it into your server, as in this BladeCenter Blade Server by IBM. Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 7

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV Customize FX3S RAID-on-Chip Boot Disk Firmware Using the FX3S SDK 1.Open the RAID Boot Disk project and customize the FX3S firmware for your system needs 2.Compile your modifications and build your project 3.Use the Cypress Control Center application to “re-flash” your custom FX3S firmware onto your on-board SPI flash Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on a previous slide. To provide a short, clear list of what to do to get started. FX3S RAID Boot Disk Example Project

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV FX3S RAID-on-Chip Solution Example – RAID Boot Disk Solution Examples: To give detailed one-page FX3S Solution Examples from the field in the specified format. Design Challenges Conventional SAS or SATA RAID drives are overkill SAS and SATA drives are power hungry Blade Servers have limited space FX3S RAID-on-Chip Boot Disk Solution Meets RAID Boot Disk performance needs using SD Cards Consumes only 1 W, 10x less than alternatives Occupies 25 cm 2 on a PCB, including two SD Cards FX3S Value App Notes:FX3S Hardware Design GuidelinesFX3S Hardware Design Guidelines USB RAID 1 Disk Design Using FX3S™ Video: FX3S RAID-on-Chip Boot Disk KitFX3S RAID-on-Chip Boot Disk Kit Documents:FX3 Programmers Manual included in SDKFX3 Programmers Manual FX3 Firmware API GuideFX3 Firmware API Guide included in SDK Suggested Collateral Kit: FX3S RAID-on-Chip Boot Disk KitFX3S RAID-on-Chip Boot Disk Kit Software:FX3 Software Development Kit (SDK)FX3 Software Development Kit (SDK) Boards and Software Block Diagram SD/eMMC PMMC InterfaceUSB 3.0 ARM9 JTAG 512KB RAM (RAID Firmware) FX3S RAID-on-Chip 32 4 BMCPCH SD/eMMC 44 Primary SD Card Secondary SD Card C-Series Rack-Mount Server by Cisco 9

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV FeatureFX3S RAID-on-Chip Boot Disk Conventional RAID Boot Disk Solution Size 25 cm cm 2 Power Consumption 1 W10-20 W Storage Media SD CardsSAS or SATA drives Kit Price $249$149 FX3S RAID-on-Chip Boot Disk vs. Conventional RAID Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer. 5 cm 10 cm 9.7 cm 6.9 cm 10

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV Competitor RAID-on-Chip Controller: Marvell 88SE6320B1-TFJ2C000 Price: $ Additional Value Storage Media Savings: Two 32GB SD Cards at $15 each vs. two 32-GB SAS drives at $20 each Value Added: $10.00 Power Savings: FX3S RAID Boot Disk at 1 W vs. SAS RAID Boot Disk at 20 W (5% on time over 5 years, at $0.10 per kWh 2 ) Value Added: $4.20 Board Space Savings: FX3S RAID Boot Disk with PCB area of 25 cm 2 vs. SAS RAID Boot Disk with PCB area of 100 cm 2 Value Added: $ Competitor Storage Media Savings Power Savings Total Additional Value Total Value Delivered Target Cypress Solution: Total Cost: 48% Total Savings: CYUSB3035-BZXI $15.50 $ Ku price from supplier website 2 Data from U.S. Energy Information Administration 3 $0.01 per cm 2 of PCB area cost EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. Board Space Savings $10.00 $15.00 $4.20 $0.75 $14.95 $ FX3S RAID-on-Chip Solution Value

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV Here’s How to Get Started Call to Action: To tell customers how to start their design process. 1.View the FX3S RAID-on-Chip Boot Disk Kit demo videoFX3S RAID-on-Chip Boot Disk Kit 2.Order your FX3S RAID-on-Chip Boot Disk KitFX3S RAID-on-Chip Boot Disk Kit 3.Read the USB RAID 1 Disk Design Using FX3S™ App NoteUSB RAID 1 Disk Design Using FX3S™ 4.Read the FX3S Hardware Design Guidelines App NoteFX3S Hardware Design Guidelines Internal Dual SD Module (IDSDM) by Dell 9 cm 3.5 cm 2.5 cm 12

Engineering PresentationOwner: GSZ Rev *ATech lead: RAJV References and Links FX3S RAID-on-Chip Boot Disk Kit demo video: Demonstrates the FX3S RAID Boot Disk FX3S Hardware Design Guidelines App Note: Shows how to design a board with 5-Gbps USB 3.0 traces USB RAID 1 Disk Design Using FX3S™ App Note: Describes how to build a RAID Boot Disk using the FX3S RAID Boot Disk Kit and details how to customize firmware FX3S RAID-on-Chip Boot Disk Kit: FX3 Software Development Kit: Provides Eclipse IDE, ARM GNU Compiler Collection, Cypress USB 3.0 driver, example code, Programmers Manual and Firmware API Guide Cypress USB Controllers Roadmap: References and Links: Provide comprehensive view of resources to assist in learning about and adapting the solution. 13