S.P.O.T. Saving Pets On Time A standardized communication network for a quick and comprehensive recovery in placement of pets CS410 Red Team Professor Janet Brunelle Feasibility Presentation April 1, 2010

Red Team Or’Sasha Brooks Project Manager Mark Hall Financial Specialist Christopher Meir Documentation Specialist John Sofranac Web Developer Eli Leyman Hardware Specialist Katherine Kenyon Marketing Specialist Adam Heishman Software Specialist April 1, 20102S.P.O.T.

Who’s Best For The Position Or‘Sasha Brooks - Project Manager – Leadership Certificate (April 2009), previous management experience, is organized and responsible Adam Heishman - Software Specialist -Architecture and design knowledge Katherine Kenyon – Marketing Specialist - Quantitative analysis, good research skills Mark Hall - Financial Specialist - Great researching skills, good with numbers Ely Leyman- Hardware Specialist - Architecture and design knowledge John Sofranac -Web Developer -Experience with HTML, CSS Christopher Meier - Documentation Specialist - Creative, Experience with CS4 April 1, 20103S.P.O.T.

Before S.P.O.T. Animal Lost Pet Owner Neighbor April 1, 20104S.P.O.T.

Problem Statement Agencies that support lost or unwanted animals lack a sufficient communication network. April 1, 20105S.P.O.T.

Number of Pets Entering Animal Shelters Per Year 58.3% 41.7% Source: ASPCA April 1, 20106S.P.O.T.

Provides a standardized communication network for a quick and comprehensive recovery in placement of pets while reducing costs, suffering, and the number of deaths. April 1, 20107S.P.O.T.

With S.P.O.T.S Standardization Lost Pet Owner Neighbor April 1, 20108S.P.O.T.

April 1, 20109S.P.O.T.

Local Listing of Adoptable Pets Listing of Lost/Found Listing of Rescued Pet Photos Videos Secure Online Service Web Interface Interface to SPCA Pet Database Interface to Animal Control Database Animal Control Contact Info S.P.O.T. COMPETITION MATRIX

Benefits THIS ISN’T FINISHED YET Pets are placed a home -Reunited with pet owners or a new home -Pets are rescued from death SPCA earns money - Donations -Save money April 1, S.P.O.T.

Pet Caregivers Pet Owners SPCA Independent Shelters Rescue Groups Animal Control April 1, S.P.O.T.

What will the customer need in order to use this product? Hardware -needs a device with an Internet connection could be a phone, computer, or other device Software -needs a web browser with support components used in the website could be Mozilla, Internet Explorer, or other browsers April 1, S.P.O.T.

What hardware and software will be required to build it? Hardware -High speed Internet connection to physically access data could be provided by an ISP -Storage device that can serve simultaneous requests for access could be provided by a server with hard drive Software -Database software that can store and retrieve information on storage device could be provided by Oracle or MySQL -Web interface to information stored on database could be provided by HTML, Javascript and PHP April 1, S.P.O.T.

Rapid Prototype April 1, S.P.O.T.

April 1, S.P.O.T.

Price Line S.P.O.T. will be free to use as a browser It will also receive money from each shelter adoption from a built in fee In addition, S.P.O.T. will offer an option to help support the service via donations Many pet companies, such as Iams or Purina, may pay to advertise on the website as well April 1, S.P.O.T.

Market Size There are about 5,000 independent community animal shelters nationwide 1 About 63 percent of all households in the United States have a pet. About 75 million dogs and about 85 million cats are owned in the United States. – In 2006, nearly half of pet owners, or 49.7%, considered their pets to be family members. 2 Source: 1 ASPCA.org 2 U.S. Pet Ownership & Demographics Sourcebook April 1, S.P.O.T.

Market Growth Total U.S. Pet Industry Expenditures Year Billion 2010 $47.7 Est $ $ $ $ $ $ $ $ $ $ $ $17 April 1, S.P.O.T.

Estimated 2010 Sales within the U.S. Market For 2010, it estimated that $47.7 billion will be spent on our pets in the U.S. Breakdown: Food $18.28 billion Supplies/OTC Medicine $11.01 billion Vet Care $12.79 billion Live animal purchases $2.21 billion Pet Services: grooming & boarding $3.45 billion Source: APPA April 1, S.P.O.T.

2010 Market Trends State-of-the-Art High-tech products including computerized identification tags, automatic doors and feeders, touch-activated toys help pet-owners take care of companion animals with ease and precision. Help Yourself! Products designed with convenience in mind. Programmable feeding and drinking systems, automatic and battery-operated toys, self-cleaning litter boxes and self-warming pet mats let pets virtually care for themselves! Hello, My Name Is… monogrammed sweaters, personalized food and water bowls, and digital collar tags - owners embrace their pets as true members of the American family Source: APPA April 1, S.P.O.T.

What Are The Risks? April 1, S.P.O.T.

References Adopt-a-pet.com. (2004). Adopt A Pet. Retrieved March 30, 2010 from ASPCA | Pet Statistics. (n.d.). ASPCA: The American Society for the Prevention of Cruelty to Animals. Retrieved March 31, 2010, from us/faq/pet-statistics.html Industry Statistics & Trends. (n.d.). Welcome to the American Pet Products Association (APPA). Retrieved March 31, 2010, from Market research statistics - U.S. Pet Ownership & Demographics Sourcebook. (n.d.). American Veterinary Medical Association. Retrieved March 31, 2010, from NCPPSP - Featured Research. (n.d.). National Council on Pet Population Study and Policy. Retrieved March 31, 2010, from April 1, S.P.O.T.