Advertising Media PPT

2 Types of Media  Newspapers  Magazines  Internet web pages

PPT Types of Media  Billboards  Telephone Directories

PPT Types of Media  Radio  Television

PPT Types of Media  Direct Mail  Hand bills  Display windows

PPT Newspapers Advantages  Can keep and refer to later Disadvantages  Print only and no sound  Newspaper subscribers is less

PPT Magazines Advantages  Can keep and refer to later  Covers wider subscriber population than newspapers Disadvantages  Print only and no sound

PPT Internet Web Pages Advantages  Reaches a broad audience Disadvantages  Many people do not have computers

PPT Billboards Advantages  Work 24 hours a day and 7 days a week Disadvantages  Customers have to go where the billboards are

PPT Telephone Directories Advantages  Help reach new people in area Disadvantages  Not very helpful to long-time residents

PPT Radio Advantages  Sound and can be heard at home or in vehicles Disadvantages  Cannot refer back to information such as telephone number or location

PPT Television Advantages  Large audience  Can be seen in motion and heard Disadvantages  Expensive  Must record to refer back to information such as telephone number or location

PPT Direct Mail Advantages  Rather inexpensive for the number of potential customers  Can refer back to it later Disadvantages  Considered “Junk Mail” and often discarded

PPT Hand Bills (Flyers) Advantages  Directed to a specific target group  Can refer back to it later Disadvantages  Requires labor to distribute  May cause bad public relations if left as trash

PPT Display Windows Advantages  Remains for long period of time  Low cost Disadvantages  Customers have to go to where the window is  Require labor  Take up space in building