Mustafa Gezera Niccolo Lais Igor Bykov Marco LoVadym Chutchev

INTRODUCTION & BACKGROUND Start-up project Barcelona, Spain Auto-repair shop of Vintage motors Obstacles/ Solutions

MARKET DEFINITION & SITUATION  30 in Barcelona  Over 100 in Catalunya  Only 10% repair vintage cars  Long waiting period (6 months)

SWOT Hard to find specific suppliers Cost of components is high and unstable. Right moment to enter the market Almost no competitors Growing demand Lack of experience Slow payback Sufficient amount of capital Desire to do our best to help the business Knowledge StrengthsWeaknesses ThreatsOpportunities

MISSION STATEMENT At Hot Rod’s Auto Repair Shop, we share our customers’ passion for vintage motors, ensuring absolute quality in our work, and exceptional dedication for our customers.

GOALS & OBJECTIVES  To reach our investment goal and earn positive income for 2016 without failure meeting our financial obligations.  Become a top-mind brand for our customers in the sphere of auto repairing  Provide our customer with efficient online & offline services.  To maintain a reasonable growth rate for the following years but keep a “helthy” equity-debt ratio

FINANCIAL PLAN Financing Start-up Assets & Costs 40 % 60% 40%

MARKET ANALYSIS

FORECASTED INCOME STATEMENT

PROFIT & ROIC

MARKETING PLAN Segmentatio n Target niche Concentrated marketing Positioning proposal

MARKETING MIX

ORGANIZATIONAL PLAN

MANAGEMENT AND HUMAN RESOURCES The main criteria for new employees are: age: specialized secondary education work experience >2 years higher education is desired (but optional) Salary is slightly higher than the average one. 2 months is a probation period

3 STEPS TO OPEN THE STATION Recruitment & premises Equipment and training Advertising, installation & final preparation