© 2006 JustSystems Inc. Structured Authoring & Publishing for Competitive Advantage Jake Sorofman SVP of Marketing and Alliances June 19, 2008

© 2006 JustSystems Inc. 2 Three Levers for Competitive Advantage Product InnovationCost LeadershipCustomer Relationship - Shrinking lifecycles - Rapid commoditization - Offshore/outsourcing - Global cost advantages -Only remaining basis for sustainable competitive advantage! Competitive Advantage

© 2006 JustSystems Inc. 3 The Foundation for Customer Relationships Product content Documentation Technical Support Help systems Product Training Process content Policies & Procedures SOPs Training Branded content Web content Customer correspondence Data sheets, glossies Advertising copy / media Customer Relationship  Accurate  Timely  Value-added  Interactive Reality: Authoring and publishing is the basis for the customer “conversation”

© 2006 JustSystems Inc. 4 Maintaining redundant processes to create and update the same information is slow, costly and results in inaccurate and inconsistent information. Delayed product releases containing inaccurate or out-of-date information ultimately results in dissatisfied customers. How can organizations improve their publishing process? Costly Slow Does not scale Contents not connected to Source of Record Prone to Errors Unhappy Customers Review, Update Authors Convert, Clean up, Update, Format Print/PDF Review, Update Print Design Convert, Clean up, Update, Format Web/HTML Review, Update Web Design Convert, Clean up, Update, Format CD-ROM Review, Update CD-ROM Design Convert, Clean up, Update, Format Review, Update Authors Convert, Clean up, Update, Format Review, Update Authors Convert, Clean up, Update, Format Traditional Publishing Process

© 2006 JustSystems Inc. 5 Improve your process and information quality by eliminating redundant processes, automating manual processes, and enabling reuse. Lower Cost Automatic, On Demand Greater Accuracy Up-to-date Information Satisfied Customers Print/PDF Wireless Handheld Web/HTML CD-ROM Multiple Outputs Content Management System Technical Authors, Subject Matter Experts, and Reviewers XML Assembly and Publishing Multiple Document Types Research Reports Prospectuses Pitch Books Web Content Promotional Materials Knowledge Bases XMetaL-based Publishing Process

© 2006 JustSystems Inc. 6 Involve extended teams Create structured content Authoring & Publishing Lifecycle Publish to multiple channels Capture feedback Utilize existing systems repositories

© 2006 JustSystems Inc. 7 Global Presence –1,000 employees, ‘07 revenues of $110M –HQ in Japan; Corporate Offices in NJ, Vancouver and London; Sales Offices Worldwide Our Experience –Established in 1979 –Market leader with over 2,500 customers Our Expertise –Global provider of office productivity, information management, consumer & enterprise software –Framework for XML-based content creation, integration, visualization and delivery Our Credibility –Gartner “Cool Vendor” in CM 2008 –KM World “100 Companies that Matter” 2007 –IBM CTO Innovation Award ,500 Customers, Marquee Brands About JustSystems