Cotton growers‘ misery in developing countries Problems in conventional cotton growing Loads of pesticides and fertilisers are used Monoculture High water requirements Impact on farmers Health problems Rising production costs, decreasing yields Poverty Indebtedness Suicides

ECOFAIR DesleeClama FairnessEcological

The production of the ECOFAIR yarn fulfills 5 criteria Organic: Farm conversion, no chemicals, no monocultures, using crop rotation Fairness: Human production and working conditions to benefit farmers and textile workers Ecological: Respecting nature and its resources to protect you against harmful chemicals and toxic substances Quality: Production of premium yarns and textiles Transparency: Communication along the entire textile chain

Goals of the partnership in the textile chain: Cultivation -To convert from conventional to organic cotton -To help the farmers to get out of the circle of poverty -To strengthen the self-help initiatives Textile production -To embed the production and market participants -To improve not only the working conditions (SA 8000) social accountability but also the health of the textile employees Market -To convince satisfied customers with high-grade ECOFAIR quality Respectful behaviour towards human & nature

social standards for workers (SA 8000) expanding market in the region itself sustainable partnership which reach out to the farmers families social development Consumers reliable quality price range comparable with conventional textiles identification with social and eco-friendly products transparency Farmer families Industry / Entrepreneurs training and advisory services 5 year purchase guarantee premium up to 20% of market price social projects Benefits of a long-term commitment Environment

„ECOFAIR offers 5 services to farmers Training and Advisory services Step-wise farmers involvement in the project aimed at self-management Purchase guarantee Premium price Social projects like bio-gas, water pump

The training centre in Kasrawad, India The training centre in Mwamishali, Tansania

Field extensionist visit farmers Own verified organic cultivation in Tanzania and India (EU2092/91 or NOP)

In front of the ginning in Kasrawad/India

Inside of the ginning in Kasrawad/India SA 8000 certified! social accountability

Mobile Health Unit Highlights: started in November 2006 equiped with modern diagnostic units more than 5000 patients cooperation with local doctors Government of India is highly interested in this idea

Water wells in Tanzania Highlights: clean water is the key for health in this area the project started in November 2007 need assessment with local people support with more then USD

Why should a Mattress Manufacturer by ECOFAIR?

Ecological product EcoFair cotton yarn is a 100% organic product. Only natural fertilisers and pesticides are used to promote the growth of the cotton plants and protect them from pests and diseases. Fair Trade Not only is the yarn used for the manufacture of EcoFair mattress ticking organically cultivated, it is also sourced according to the principles of Fair Trade. Certificate EcoFair cotton yarn from DesleeClama has been awarded the bio.inspecta authenticity and quality certification for organically cultivated cotton. Known in the market Organically cultivated cotton meets consumer demand for honest and eco-friendly products – added value that will greatly impress your customers too. Buying trigger As mattress manufacturer, you not only gain all the benefits of cotton - the guaranteed organic material in combination with ethical business principles and the eco-friendliness of the entire production process also provide you with a powerful sales message to take to the market.

Consumers are becoming increasingly discerning about the quality of textile products. The demand for pure and honest materials continues to grow. EcoFair mattress ticking from DesleeClama meets this need in two ways: ‘Eco’ stands for organically cultivated cotton; ‘Fair’ for honest business practice. In this way, DesleeClama, like other Western companies, demonstrates its social commitment to sustainable commerce, and by buying products produced in humane working conditions and a healthy living environment. Products for which a fair price is paid. EcoFair The perfect symbiosis of honest and eco-friendly cotton

Support on marketing? DesleeClama has developed a range of tools to support your sales and marketing efforts for this product. Swing tags to attach to each mattress to deliver your marketing message, brochures to explain to the end user the benefits of our mattress ticking, …